Category Archives: Social Media Marketing

The History of Snapchat

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Snapchat’s complete evolution; from Pictaboo to Puppy Filters. With 150 million people using the service every day, is Snapchat the new social media platform to dominate our lives? For the last 13 years Facebook has been the platform to dominate our internet use. New social media platforms have launched, some […]


Live Streaming – A Passing Fad or your very own Pocket TV Station?

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In early 2016, Candace Payne in the USA bought a Chewbacca mask from her local Kohl’s department store. Nothing unusual in that you may say, except she went one further. She filmed herself trying it on. It has now become one of the most watched videos on Facebook Live attracting […]


Digital Marketing Trends 2016: Social Media Marketing

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DIGITAL MARKETING TRENDS 2016: SOCIAL MEDIA MARKETING   1. Social Video and Live Streaming The past year has been a big one for social video. 2015 saw Facebook reportedly double its daily video views, over taking YouTube, Twitter launching its own native video platform and Snapchat users consuming a total […]


What Is Periscope?

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WHAT IS PERISCOPE?   With 1 million users in its first 10 days, and the app being at the forefront of The Baltimore Riots. Twitter acquired Periscope for a reportedly $100 million before it even launched, so we decided to look into their latest purchase to see what all the […]


5 Ways To Improve Social Media Engagement

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5 WAYS TO IMPROVE SOCIAL MEDIA ENGAGEMENT   Social media marketing is all about talking and interacting with the right people, whether this be influencers within your industry or current or potential customers.  Following this, the content you post on social media should be engaging and suit your audience, after […]