Digital Marketing Trends 2016: Website Design And Development

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1. Images and Typography grows

Whilst typography is mainly used for readability, we’ve seen a rise in designers using it to add dramatic effect to a website. With the typography trend growing, making particular words stand out allows designers to be more creative and also encourages readers to engage with web content.

 

Experimenting with typography, however, is less of a trend and more a technique that reinvents itself every few years. What we are seeing designers currently use, and adapt to in the New Year, is the current, modern interpretation of the technique.

 

Throughout the new year, we’re likely to see websites focus on ‘story telling’ to increase viewer interaction. With this will see the growth of visual websites, focusing more on images and video as opposed to written content. A mixture of images and fonts will explode over our web browsers in the future and 2016 will see web design include the user as much as possible.

 

2. Scrolling Websites

 

Scrolling websites are becoming a strong contender to standard page-by-page navigation. They give your online platform an edgier feel, due to practical uses in responsive design and mobile interactions. Long scrolling websites either link to smaller pages, or feature all brand info on the home page. The growth of scrolling sites are allowing designers to increase their creativity and incorporate a story telling aspect into their websites.
Social media marketing platforms

 

The growth of this trend coincides with the growth of mobile and social media use. Due to the popularity of mobile websites and never ending social media newsfeeds, designers are incorporating this into their desktop designs to create an easier user interface. As well as this, Google’s algorithms now rank websites with fewer pages that receive higher individual engagement rates above those with many pages that don’t get that type of activity.

 

There is, however, such as thing as websites being too long. Exhausting scrolling, unclear division of content into section, heavily-animated scrolling effects, these are just some of the risks in designing a page with no end in sight.

 

3. Interactivity

 

Interactive websites have been mainly reserved for ‘Like’ buttons and polls on social media sites, however 2016 is set to see a change in static business websites. With web design creativity set to grow in the new year, interactive elements and hover effects will be used to draw users in and increase engagement rates. Google are more likely to rank interactive websites higher, due to users spending more time on the site and therefore increasing site analytics.