Graham's Tyres Case Study | FORTAYmedia
Digital Marketing

Web Design & Development and Social Media Marketing

We've been working with Sheffield’s Graham's Tyres for 8 years on their digital marketing strategy, including web, video and social media.

Sheffield based Graham’s Tyres has built an enviable reputation since starting 30 years ago, providing an unparalleled level of service. Stocking a wide range of branded tyres, the company is a premium Kumho dealer as well as a certified Michelin centre.

 

The family company was one of our first clients over 8 years ago. They were looking for a new interactive website, and for it to feature an introductory video. Since then, they have expanded to become one of the Region’s permit tyre drive in – drive out tyre retailers, winning plaudits and awards from users and trade alike.

 

As Graham’s Tyres has expanded, so has their digital marketing strategy. Over the past 8 years, our team have been working with them to become as successful online as they are off. To do this, our web team produced a new, interactive website featuring an ‘easy tyre quote’ panel. The highly visible facility enables customers to find the best possible deal simply by typing in their vehicle registration number.

 

The website is built using a responsive design, meaning it looks and functions the same regardless of the device. Customers can access and respond to the website whether they are using a smart phone, tablet or laptop.

 

In addition to creating a website, our team also create content for the on-site blog page. The blogs, written by out team, keep their customers up to date on the latest news in the driving world. As well as tips and tricks for their car and any recent changes happening to Graham’s Tyres. Our social media team also create and publish content to the Graham’s Tyres social media accounts. Featuring a range of deals and competitions to keep their audience engaged.