• 76% of marketers plan to add video to their website making it a higher priority than Facebook & Twitter - (Social Media Examiner)
• Video Promotion is now over 6 times more effective than print and online ads - (b2bmarketing.net)
• Online video now accounts for 50% of all mobile traffic
• 89% are more likely to book after viewing a video
In the initial stages of the sales process, a video helps to establish credibility and expertise. This is where the personal approach plays a major role. Using video to advertise your hotel is essential when it comes to customers choosing your hotel. The hospitality industry is a competitive market, so place your guests in the centre of your hotel experience with a hotel video tour.
Also, Google loves video. They know that most people prefer to watch a video than read reams of text. And research indicates that embedding video in your website has the potential to increase your ‘page one’ ranking 50 fold.
Video is also very versatile. 60% of marketers now use video in their email marketing to promote products or services and / or generate leads. And downloading to a mobile device allows for demonstration on the move. Create a YouTube channel and you open up millions of viewers around the world and the chance to create a ‘global phenomena’
Our team can work as an extension of yours - we would love to hear your thoughts.