Every Accomplishment Starts With The Decision
Complete Online Marketing Strategy
We're a friendly bunch at FORTAY media - and good friends are honest.
We don't want to waste your time or ours, and this pragmatic approach to our work is something we live by. It is this ethos, along with our creative clients that motivates us to deliver consistent and impressive results. Amazing results, however, can only be achieved using professional, thorough strategies - strategies devised by us, with you in full control. Effective online strategy can take some time and money - but this is as it should with any professional endeavour. You wouldn't underpay or rush an architect if you wanted them to build you an office, and the same applies to the creation of a successful website, online video or mobile/web application.
You're probably thinking "of course it does - why even bring that up when it's the most important bit?" We bring it up because there are plenty of smaller companies around with great ideas, some that may even change the world - and these worthy people don't deserve to fall prey to companies that falsely refer to themselves as "web professionals". These half-a-job cowboys promise the world in no time at all and fail to produce little if anything of note. The message is clear: meticulous strategy and planning is not an option, it's essential.
What do you want your end result to be?
An easy question on the surface, you might think, but trust us - it's not.
It's the equivalent of being asking “what would really make you happy in life?” Once you get past the "Ferrari" and "millionaire" part of your answer - fed insidiously to you by advertising and social conditioning - you're likely to find that you're not quite sure what would truly fulfil you as a person.
This is expected - even professional marketers are often unclear about their goals. Thankfully it is often quite easy for us to help you identify such goals; as an external party we are by nature completely objective and unbiased. And as you probably know, it's hard to be objective when you're the subject!
The next step: creating a brief together
A project is only as good as the brief that commissioned it......... So unless you are a gifted technical web architect... with a talent for professional interactive web design... that works late as a business strategist... has link with an internet marketing consultant... has worked on some of the biggest brands in the world, all rolled into one person - you get the idea. If that's not you, then perhaps we should work with you on your brief before we get your project underway!
The Internet is a big place
The internet is big. In fact, it's massive, and somewhere, in those 2 billion Internet users, are your target audience, your key demographic, consumer group - call it what you will. Luckily it's never been easier to spot someone, even on the other side of the world and get them to come to you. We take care of this - either in painstaking detail or we can keep it as easy as pie. It's your choice.
No good job is rushed
If you're talking to us, then you probably want a site that's technically exceptional, or a utopian marketing tool or, more often than not, both - so glad we agree! But first we need to pick the right tools for the job. This is crucial on any project that needs to perform technically or within a marketing campaign. On large and complex sites it is particularly vital to its very existence and future performance, so it's certainly not to be rushed. Many companies often make poorly informed decisions by trying to connect various elements of off-the-shelf systems together and almost always end up starting again from scratch, all the while suffering a grievous loss of time and budget. We know this to be true; we've had to save people from this kind of crisis time and time again.
All under one roof
Our varied and professional team of in-house experts will guide you through what will work best for you and in what medium and technology. Living in the real world, we will examine your individual case and identify what can be achieved to the highest standard within your budget.
It's not just the strategists and IT wizards that get involved in the process, oh no! It's the internet marketing consultants, web designers, video chaps - the list goes on - they all have their say. Before you know it, a master plan is born. And this isn't just any old master plan, it's one in a long line of award-winning, Return On Investment-busting and competitor-destroying strategies.
Know your competitors
At FORTAY media, we have artful methods of seeing what your competitors are up to, and exactly how to take them down. Information can be a dangerous weapon in the right hands - no one is untouchable! Okay, maybe Facebook and Google are untouchable... for now..