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What Is Search Engine Optimisation?
Search engine optimisation is all about increasing the visibility of your website for certain ‘keyphrases’ customers search for to find your business. Having a great looking website is only half the battle, if nobody or unrelated customers visit. Effective search engine optimisation can help you target clients when they enter the buying phase of a purchase.
SEO is basically two parts, on page and off page.
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On Page Includes: |
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- Having keyphrases in your domain (say http://www.plumbersheffield.co.uk , rather than http://www.davesplumbers.co.uk)
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- Having keyphrases in the Title tag of your website, body text, header tags, image tags etc
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- Making sure that search engine index the important parts of your website
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- Setting up tracking software to track client visits, purchases and more
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Off Page Includes: |
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This is all about getting links from other sites back to your own site. Google gives this great importance and considers this a vote for your site. The more votes you get the higher up the rankings you climb. There are good and bad link building methods, Google link building methods are called ‘white hat’. |
These include: |
- Web Directory Submissions
- Social Bookmarking
- Forum/Blog Posting
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- Article Submission
- Press release submissions
- High Page theme related sites
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Package One (£250) |
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Package Two (£300) |
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- 700 Directory Submissions
- We will write 6 articles and submit them to over 500 Different c-class ip Article directories
- Submission of 1 URL in over 100 social sites
- 75 Theme related forum/blogs
- 50 press release submissions
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- 1000 Directory Submissions
- We will write articles and submit them to over 500 Different c-class ip Article directories
- Submission of 1 URL in over 100 social sites
- 100 Theme related forum/blogs
- 100 press release submissions
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It's all about getting the right mix of factors that search engines use to decide who will be top of the listings for any given keyword search. Research has shown that users will not go beyond the first page of search engine result pages for any given key phrases. This means that unless you are on page 1 for your industry related keywords, you aren’t being seen and missing customers wanting to buy the service or products you have to offer. |
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