Video Production and Photography
Producing both studio based photographs of the Swedish scissors as well as a detailed video showing the complete testing process.
Testfakta based in Sweden, established in 2001 as an independent testing and research company. Aimed at assessing the reliability and durability of consumer products across Europe. The company also has a separate news agency ‘Testfakta Editorial’ producing and distributing news items based on lab test results.
Each week, news items and articles, accompanied by photos and videos, circulate to over 40 newspapers and magazines. They are also published on the Testfakta website as part of their online consumer magazine. In 2015, Testfakta began testing scissors from leading European brands, using the testing facilities of CATRA, based in Sheffield.
Testfakta approached FORTAYmedia to produce both studio based photographs of the scissors, before and after testing, as well as a detailed video showing the full testing process. We produced a collection of still photographs in both jpeg and psd formats, these included a clipping path for the pre-tested scissors. We also produced 15GB of raw video footage complete with native sound. For quick and easy access to the content, and to avoid bandwidth lagging, we packaged it all on a memory stick which was then airmailed to the Testfakta offices in Stockholm.