Video Is Dead

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Say what you want about the title, we got your attention.
We also got the attention of our Facebook following and marketers across the UK when we uploaded and promoted the below video.

 

Video content is in high demand. A Facebook video receives, on average, 135% more organic reach than a photo and online video now accounts for 50% of mobile traffic.

Think about it. When was the last time you watched Live TV? Not something you’ve recorded on Sky Plus, or downloaded from their catch-up section but something you’ve set a reminder for and blocked the time in your day to sit and watch the show?

If you’re reading this knowing you’re an avid live TV viewer, then answer this, what do you do during the Ad break?

Now, when was the last time you watch an online video?

Marketers are using social media as their go to for promoting their brand or product, because it’s where their audience are.

With Facebook nearing two billion monthly users alone, businesses would be foolish not to take advantage of social media. Video gets more sharing and interaction than any other type of content. Why? Because it’s easy to consume and it resonates with people more than reading a status or viewing a picture does.

Video also relates to a wide range of people, and social media isn’t exclusive to one age group.

According to Sprout Social, 62% of those aged 65+ are using Facebook, 33% of 30 – 49 year olds have an Instagram account, and only 36% of 18 – 28 year olds use Twitter.

Not only is social media where your audience spend the most time watching video but it’s also (somewhat) easy to put the content in front of them.

Online video now accounts for 50% of mobile traffic so ‘easy’ may not be the best word to use. However, social media sites have been developing their algorithms and introducing new features in the past 18 months to favour video content and put it at the top of your audience’s feeds.

Take a look at your Facebook and Instagram app, and the first thing you see is their new ‘Stories’ feature. The content may disappear after 24 hours, however it’s the first thing your audience sees once they open the apps. The two platforms also introduced ‘LIVE’ features within months of each other, encouraging users to use video in real time.

With Twitter still competing to stay relevant they partnered with Live streaming app Periscope and are making a hard push into Live video. Then there’s LinkedIn, who rolled out their updated look at the beginning of the year that also improves the way users can embed video into their posts.

If Video killed the Radio star, then social media is killing the way we view video.

Is your business ready?

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