• Viewers are 85% more likely to purchase a product after watching a product video
• 93% of marketers use video for online marketing, sales or communication
• Adding videos to landing pages can increase conversions by nearly 90%
• The average user spends 88% more time on a website with a video
Grabbing the attention of potential customers is becomingly increasingly important in a world where buyers do online research before deciding whether to buy. Video marketing helps to establish credibility and expertise, it is also a more personal way to entice your audience into hearing what you have to say.
Not only will video marketing improve your marketing strategy, it’s also a favourite for Google. The search engine knows how most people prefer to watch a video than read text. Due to this, Google are now ranking websites with an embedded video higher than those who don’t.
When it comes to video marketing, there’s nothing you can’t do. Whether you’re looking to show recent customer feedback in a video testimonial or show off you new products, video is one of the most versatile tools marketers have.
Facts tell but stories sell. Fortay Media will help you to tell your story using video marketing.
Our team can work as an extension of yours - we would love to hear your thoughts.