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Web Design & The Kipling Principle

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There are too many great looking websites that just don’t work. So you need a new one right? Here’s my tip for where to start if you want a website that works, whatever its market. Use the (Rudyard) Kipling Principle:

I keep six honest serving-men

(they taught me all I knew);

Their names are What and Why and When

And How and Where and Who

Who is your audience?

What do you want them to do on your site?

How are you going to engage them?

Where are they going to come from (search, social media?)

Why would they come back? (if you need them too)

Only when you have asked and answered these searching questions should you look at the graphic design.

Oh yeah, nearly forgot…

When are you going to make this all happen

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