Good design is obvious.
Great design is transparent.
Keeping eyes on the prize
Achieving the right results is only possible if you fully understand your goals.
Remarkably, many people fail to recognise this and end up with an expensive lemon that fails to deliver.
We make sure that we understand exactly what you want from the project (and often help you to identify this as well) before moving onto the design stage. That's why our sites work - and work hard.
There are very few markets out there that cannot be turned around by an intelligently-crafted site and online marketing strategy. There's no secret to online success - you just have to know what you want to achieve.
Design with the customer in mind
A website's analytics can prove invaluable in terms of knowing how it should be designed;
They tell you what your customers require. Before we design anything at all we investigate where your customers are coming from, what they're looking for, where they go and, most importantly, where to and why they leave without purchasing something.
However, analytics are just data at the end of the day and the best results of course come from getting to know your audience; who they are and what they do. We have decades of collective experience in what works and what doesn't in website design. Coupled with an uncanny ability to spot trends, shifts in markets and user viewing and buying patterns, it is plain to see why our sites are so successful.
Content Management Systems, the FORTAY way
We're lucky enough to have our very own custom Content Management System (CMS) (an inevitability considering the unashamedly geeky lot that make up the FORTAY team!)
It's built from the ground up to be the ultimate in search engine optimisation (ensuring your site appear at the top of the first page of Google search results) and friendliness (clean, valid HTML code) - major factors in why our sites perform as well as they do. Furthermore, because we are in full control of the system we are able to ensure all our sites are accessible and completely W3C and DDA compliant.
Structure is key:
Focusing on the purpose of a website is key to creating the hierarchy of its information, products and ideas. Hierarchy in this context simply means ordering site content by levels of importance on each individual page - helping to guide the viewer through the site and aid conversion of your site's users from visitors to clients. It actually baffles us how many "experts" get this so terribly wrong; often pushing all the content onto the homepage, or overloading the navigation bar with hundreds of links with a vague hope the viewers will read it all before leaving.
The internet bombards us with vast amounts of information every day and, as humans, the way we interact both with the information itself and the websites that deliver it is changing. In short, (without going into how we now think in a less linear, more relational manner) our attention spans are getting shorter.
It's now more important than ever to engage a potential customer the very moment they hit your site - regardless of whether you're a start-up, software as a service (SaaS) or a massive E-commerce business the rules are the same... say it clearly - and quickly!
Confidence is key:
Statistically, when someone visits your site they're already interested in who you are and what you have to offer you just have to convince them that you're the best thing since sliced bread! We know it doesn't sound easy, and there is an art to it. That's where we come in.
Inspiring trust through your site is without a doubt essential to its success. Your visitors need to feel at ease if they are to be willing to get in touch, sign up or make a purchase. Any questions or objections they have will need to be countered by your high-calibre, professional website. Merely claiming to be able to turn water into wine just isn't enough - you need to show how it's done, and the countless times you've done it brilliantly!