10 Video Optimisation Tips for Social Media Platforms | FORTAYmedia
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video optimisation tips for social media platforms

10 Video Optimisation Tips for Social Media Platforms

It’s no secret that in today’s marketing world, video content is the champion and whether you’re a business, marketer or influencer, mastering the art of social media video optimisation is essential for maximising engagement and successfully reaching your target audience. Because of social media video’s relevance, we have put together our top 10 tips to ensure that you optimise your video content effectively for social media platforms to help boost your results.


    1. Make sure that you understand each social media platform’s specifications and requirements for video content. This will differentiate between each platform so familiarising yourself with these requirements will ensure that your videos display correctly and maintain optimal quality across all the different platforms. Make sure to pay particular attention to aspect ratios, video lengths, resolution requirements and file formats.
    2. Your videos should capture your viewers’ attention within the first few seconds otherwise they may scroll past. To achieve this, start your videos with engaging visuals or a compelling hook to entice your viewers to keep watching. Attention-grabbing thumbnails and descriptive captions are also important to further capture their attention.
    3. Social media videos should be kept short and sweet as that is what tends to perform better on the platforms. Your message should be put across concisely and efficiently within a brief video, so make sure that you focus on only delivering the valuable content and avoid any unnecessary filler.
    4. The majority of social media users will access the platforms using their mobile phone so it is crucial that your video content is optimised for mobile viewing. Make sure your videos are formatted vertically to fit mobile screens nicely and use large, easy-to-read text and graphics to accommodate for the smaller screens.
    5. Your content should be accessible to all social media users so either captions or subtitles should be incorporated. This will not only ensure that you reach a broader audience, but it will also help to ensure that your message is conveyed effectively.
    6. Make sure that you are staying up to date with the latest trends and challenges that are circulating on social media. You can incorporate them into your videos where they are relevant to boost results. Participating in these popular trends can increase your video’s visibility and appeal to a wider audience which will boost engagement and brand awareness.
    7. Encouraging viewer interaction boosts engagement and increases your video’s reach. Incorporating interactive elements such as polls, quizzes or CTAs (call to actions) will prompt viewers to like, share, comment or tag friends.
    8. Many content creators will overlook the importance of SEO for video content on social media platforms but applying these elements will help to optimise your video for discoverability and improve its chances of appearing in search results and recommended feeds.
    9. Keep testing and analysing your video content’s performance to find out what resonates best with your audience. Regularly look at engagement metrics, video views and audience demographics to gain valuable insights into what works and what doesn’t. This will help you to refine your video strategy.
    10. Make sure your content is high-quality and relevant so that it resonates with your audience. Video content that is professional, captivating and well-made will have more of an impact on viewers which will then translate into how your audience engage with it and the results it gets.


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