Video marketing has become an integral part of modern marketing strategies and it is clear to understand why. With the rise of social media and ongoing developments in technology, video consumption levels have skyrocketed, and companies are leveraging this approach to effectively connect with their audience and drive engagement.
Below are 20 statistics that you may or may not know about video marketing. Whether you are a small business owner, or the CEO of a multinational corporation, these statistics are sure to help you enhance your video marketing strategy.
VIDEO MARKETING STATISTICS
- ONLINE VIDEOS HAVE A GLOBAL AUDIENCE REACH OF 92%.
Source: Statista, 2022.
- VIDEOS ARE 2 TIMES MORE LIKELY TO BE SHARED THAN ANY OTHER TYPE OF CONTENT.
Source: Wyzowl, 2023.
- 55% OF CONSUMERS PREFER TO WATCH VIDEOS BEFORE MAKING ANY PURCHASING DECISIONS.
Source: Search Engine Journal, 2019.
- VIDEO MARKETERS GET 66% MORE QUALIFIED LEADS PER YEAR.
Source: Oberlo, 2023.
- INFORMATION GATHERED IN A RECENT STUDY INFORMED THAT 91% OF CONSUMERS WANT TO SEE MORE ONLINE VIDEO CONTENT FROM BRANDS IN 2023.
Source: Wyzowl, 2023.
- 92% OF MARKETERS SAY THAT VIDEO GIVES THEM RECORD-HIGH ROI.
Source: Wyzowl, 2023.
- ON SOCIAL MEDIA PLATFORMS, VIDEO POSTS GET 48% MORE VIEWS THAN IMAGE CONTENT.
Source: The Marketing Helpline, 2020.
- USERS SPEND 88% MORE TIME BROWSING WEBSITES THAT CONTAIN VIDEO CONTENT INSTEAD OF THOSE THAT DO NOT.
Source: Social Media Week, 2019.
- ONLY 1 IN 10 MARKETERS HAVE UTILISED VIDEO MARKETING ON TIKTOK, AND 66% OF THEM HAVE REPORTED THAT THEIR MARKETING EFFORTS WERE SUCCESSFUL USING THE PLATFORM.
Source: Wyzowl, 2020.
- 87% OF MARKETERS SAY THAT VIDEO CONTENT HAS INCREASED WEBSITE TRAFFIC TO THEIR SITE.
Source: Optinmonster, 2023.
- 69% OF CONSUMERS BELIEVE THAT A PRODUCT DEMO VIDEO IS THE BEST TYPE OF ASSISTANCE WHEN MAKING A PURCHASING DECISION.
Source: Dash, 2023.
- VIDEO CONTENT ON LINKEDIN IS 20X MORE LIKELY TO BE SHARED AS OPPOSED TO ANY OTHER CONTENT TYPES.
Source: LinkedIn, 2018.
- YOUTUBE IS THE FAVOURITE CHANNEL FOR CONSUMING VIDEO CONTENT FOR 65% OF CONSUMERS.
Source: Hubspot, 2020.
- 66% OF CONSUMERS HAVE ACTIVELY SEARCHED FOR VIDEO CONTENT TO FIND OUT MORE ABOUT A BRAND.
Source: Hubspot, 2023.
- SINCE 2017, INSTAGRAM HAS SEEN AN INCREASE OF 80% IN USERS SPENDING TIME WATCHING VIDEO CONTENT ON THE PLATFORM.
Source: Instagram, 2023.
- TWEETS GET 10 TIMES MORE ENGAGEMENT WHEN THEY CONTAIN VIDEO CONTENT.
Source: Twitter, 2023.
- EMAILS THAT INCLUDE VIDEO CONTENT ACHIEVE AN IMPROVED CLICK-THROUGH RATE OF 300%.
Source: Campaign Monitor, 2020.
- VIEWERS RETAIN 10% OF A MARKETING MESSAGE WHEN READING IT IN TEXT, HOWEVER, THEY RETAIN 95% OF A MARKETING MESSAGE WHEN THEY WATCH IT IN A VIDEO.
Source: Insivia, 2023.
- TIKTOK’S BRAND TAKEOVER ADS GUARANTEE AN IMPRESSIVE 5 MILLION DAILY IMPRESSIONS AND ALLOW ONLY ONE ADVERTISER TO USE THIS FORMAT PER DAY.
Source: AdAge, 2019.
- VIDEO CONTENT IS PROVEN TO BE 1200% MORE EFFECTIVE THAN OTHER TYPES OF MARKETING CONTENT.
Source: Explain Ninja, 2022.
Need help seeing how your business can benefit from these unbelievable statistics? Get in touch with our expert team of Video Producers and Marketers. All you need is an idea, we can help you through the rest.