HOW TO CREATE POWERFUL VIDEO CONTENT BY: DAVID WATKINS   Now you’ve decided to give video a go, it’s time to consider how to create a video that creates real impact and that means producing powerful content. The first step is to sit down and work out what you want

IS THIS THE MOBILE TIPPING POINT? BY: CRAIG THOMPSON   In a recent email marketing campaign we ran for one of our clients, we had an astounding ‘opened on mobile’ rate of 71%!! That’s right not 33% not 50% but 71%. Here at Fortay Media we have known for while

2014 IS THE YEAR FOR A MARKETING RE-THINK BY: DAVID WATKINS   It used to be so easy. Create a marketing strategy based on the 4 P’s and start persuading your Prospects to buy using ‘outbound marketing’. So what’s changed? Simple. The customer revolted. The days of mass marketing where

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