Video has become a powerful way for businesses to connect with their audience, showcase products, and tell compelling brand stories. While the importance of video content is undeniable, creating in-house videos is often met with challenges. In this blog, we’ll explore the common challenges that businesses face when attempting to shoot videos in-house and provide you with solutions to overcome these obstacles.
CHALLENGES WITH IN-HOUSE VIDEO PRODUCTION
EQUIPMENT COSTS AND QUALITY CONCERNS
Investing in high-quality video equipment can be a substantial upfront cost for businesses who want to explore in-house video production. Many businesses will struggle with finding the right balance between affordability and equipment that delivers professional-level results. Not only does the challenge lie in acquiring the necessary cameras, lighting, and audio equipment, but it is also crucial to ensure that the final result meets the quality standards expected by your audience.
Solution: Prioritise only the essential equipment needed for your project and ensure that your budget is allocated accordingly. You should also invest time into understanding the capabilities of the equipment you acquire to optimise your use of it. Alternatively, you could consider renting a purpose-built studio with specialised equipment to manage your costs better. Many studios will include the use of lighting and equipment in the cost of your agreement, providing you with what is usually a more budget-friendly option (as well as the guarantee of a professional-looking video).
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SKILL GAPS AND TRAINING NEEDS
Effective video production requires a set of skills which can include scripting, filming, editing, and post-production. Many businesses will not have an in-house team with the necessary expertise, leading to challenges in producing a polished and professional-level video. Even if you gain access to the best equipment, the absence of skilled professionals can lead to mediocre content.
Solution: Consider investing in a training program for existing employees or consider hiring individuals with video production expertise. Platforms such as LinkedIn Learning and online courses from organisations like Skillshare offer helpful resources to upskill your team. Alternatively, you could outsource specific aspects of video production, such as editing, to professionals.
In-house video production can be time-consuming, especially for businesses with tight schedules and multiple responsibilities. Not to mention businesses that have little experience in video production. The process of scripting, shooting, and editing can be intense, leading to production delays and challenges in meeting deadlines.
Solution: Create a realistic production schedule that provides plenty of time for each stage of the video production process. Outline priority tasks, set clear timelines, and allocate dedicated resources to ensure the project is completed in a timely manner. You could also consider creating a content calendar to plan and organise the video shoots well in advance so that team members are well prepared. If the project seems to be too time-consuming, consider hiring a professional video production team. Their experience and skill set will mean that the process is much quicker and a lot less stressful.
To create an engaging piece of video content, businesses must first craft a compelling story or concept for the video. This can be a creative challenge for businesses. Developing a narrative that resonates with the target audience and aligns with the brand identity requires a deep understanding of storytelling and visual communication.
Solution: Collaborate with creative professionals to develop an engaging concept. You can involve other team members to bring fresh perspectives by conducting brainstorming sessions and meetings. Also ensure that clear communication of brand values and messaging is prioritised to ensure that you maintain consistency across all your marketing materials. If you decide that a video production agency is the way forward, many will include scripting as part of their agreement with you. You will still have as much input as you like but with the addition of expertise in the field from experienced professionals.
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While in-house video production is often seen as a cost-effective solution, businesses may encounter challenges in managing budgets effectively. Unexpected expenses, equipment upgrades, and the need for additional resources can put a strain on financial resources.
Solution: Create a detailed budget that covers all aspects of video production, including equipment, personnel and post-production costs. This budget should be reviewed regularly and adjusted if needed. You can also seek cost-effective alternatives for certain elements of production without compromising quality such as the integration of professional videographers. As well as these solutions, if you are looking for the full package, many video production agencies will offer a package that will cover all aspects of the video production process. This will mean that there are no unexpected costs, you can be sure that everything you need is covered and that you won’t be compromising on quality.
Although in-house video production seems like a cost-effective way to create engaging content, it comes with its own set of challenges. Being aware of these challenges is crucial for businesses to navigate the complexities of video production successfully. With the right resources, mindset, and approach, businesses can turn the challenges of in-house video production into opportunities for growth and brand elevation.
With over 15 years of experience in the video production industry, our team has the experience, equipment and skillset required to create compelling video content of the highest quality and standards. From pre- to postproduction services, our comprehensive packages guarantee a smooth and stress-free way to create video content that your business can be proud of. Find out more here.