Your complete guide to all things 2D Animation | FORTAYmedia

Your complete guide to all things 2D Animation

2D animation is one of the major types of animation. Due to its low cost and fast turnaround, it’s a preferred way to create videos. It is extremely versatile as it has a diverse range of uses, such as animated movies, marketing videos, training materials, advertisements and so much more.


With the rise of video content, more businesses than ever are choosing to use animated videos in their marketing strategy, as it is proven that videos can increase conversion rates by 20%.
2D animated videos are a great fit for many industries and uses, such as explainer videos, TV ads, recruitment videos… They are also great for training and educational purposes and for teaching people both inside and outside the organisation. Viewers retain 95% of a message when they watch it in a video, as opposed to only 10% when it comes to text.

So, if you want your message to be memorable, make a video!


What is 2D animation?

2D animation is a popular and diverse medium that is making a massive comeback. This type of animation is characterised by having its objects, characters and background created in a two-dimensional, flat space.

The most successful of these types of videos are the ones that rely on compelling characters to get their story across.

Animators must be also good storytellers, as they are responsible for communicating a story or message in a way that engages their target audience. The characters don’t need to have a complicated story behind them. Instead, they need to demonstrate how the product or service solves the potential consumers’ needs or problems.

At the end of the day, people don’t really care about what you sell. Nowadays, there is a wide market for almost anything you can think of. All they need to know is how their problems are solved, and if your products or services would help them with that.


Benefits of Animated Videos

Grab the viewers’ attention and engage with them
You can’t just ignore an animated video. Animated graphics are very eye-catching and great when grabbing and holding attention.

Creating relatable characters for the viewer to emotionally bond with can ensure your brand’s engagement with them. Also, viewers are more likely to overlay their own experiences with a character than an actor.

The ability to effectively capture your audience’s attention can also improve your SEO results. Just like people, Google also loves animated video content.

Including animated videos on your website is an excellent way to improve your SEO and can help it to rank higher on Google searches.

What does this mean?

This means video makes you more visible and accessible to potential clients. As more clients visit your website, your SEO keeps improving. Win, win!

It is designed to be watched at speed
Animated videos can condensate a lot of information in a quick, short video. This way, it is easier to engage with the viewers even if we are delivering highly technical information.

An animated video can express in

Communicate things in an easier way
Animated videos can present a huge amount of complex information in an easy, engaging way. Therefore, the message can be communicated easier to a wider range of audiences.

Viewers are able to understand and process the information better if it is delivered through a mix of graphics, text, voice and music.  Due to its versatility, this type of animation can be used to communicate almost any type of information.

There are a lot of other stimuli on the internet, so we don’t want to miss our chance to make an impression on the audience!

2d animation fortay media

Animated videos are cheaper
Most of these 2D animation videos require a smaller investment in time and money.

On top of that, they are more easily edited overtime to keep the information and style of the video updated. Choosing an animation instead of a live action will save you money as it will remain “fresher for longer” and will need to be updated less frequently.

Another important aspect of 2D animated is that they can be completely international by only changing the VO and/or subtitles.

Customisable characters
By personalising the characters in your animated video, you have the opportunity to make them match your brand guidelines. Therefore, it allows you to optimise your results.

You can also build your characters so that your potential consumers can relate to them, so they feel as if your video is produced for them.

These characters can generate a big empathy, a closer connection and, when this is accomplished, our target audience will want to find out how they can solve their issues and problems.

Expand your video’s reach
Most of the content that is shared online through social media are videos and images. 2D animation videos are the perfect combination of dynamic images, text and audio that will make you stand out from the crowd.

Facebook, Twitter and Instagram are popular channels where to present your products or services. With the help of an animated video, you can easily spread the word about your product or service.


Ingredients for making the best animation videos

2D animated videos have a lot of benefits. However, you should take these tips into account if you want it to explore its full potential.

Make it quick and memorable
The video needs to deliver the message before the viewer scrolls down to different content.  A great 2D animation video delivers its message quickly and clearly without wasting the viewer’s time.

Of course, video helps to remember a message better than a block of text or a static image. Animated 2D video ensures that your story, brand message and call-to-action are remembered.

Try to separate your content or cut it if it is too long. A very long video with a lot of information can have the opposite effect. Break down complicated ideas and make them light, short and understandable.

Promote your brand
Take the animated video as an opportunity to incorporate the brand’s assets such as colour palette, logo, brand icons…Use vibrant colours, dynamic characters and memorable messaging. Remember, it has to inform but also entertain, persuade and engage.

Engaging story
Don’t just throw a lot of statistics, text and a bunch of raw information in the video. It needs to be engaging!

Build a well-designed story to keep your audience engaged.

Remember to add a Call-to-action (CTA)
It doesn’t matter if it is a training video, explainer or sales video, it was created to drive an action from the viewer.

As well as the CTA, it is important that your video includes the solution for a problem your potential viewers may have. Tell them why they should be choosing your product or service instead of another one.

Steps to make the best 2D animated video

Plan everything in advance
If you want an animation video that will deliver results to you, you need to plan everything in advance. The characters, storyline and message, colours, the style of video, duration, call to action, etc.

The storyline needs to be consistent, and the information short, concise and structured. The channel where you want to distribute it will also define all of the above so take it into account when planning the video.

Once you organised the content, research which type of video better suits your goals.

Watch some examples
Now that you have an idea of what you want, take a look at some examples and ideas of the best examples that match your project.

Here is a link with some 2D animation video examples.

Write your script
Write down the message you want to deliver and the storyline you want to follow. You decide what appears in your video.

Determine the visual style you will use for the video. This would normally match the client’s brand guidelines (logo, colour palette, icons, background…). Remember, not every style will suit the needs of your business, so keep that in mind when deciding which one to use.

Choose the voice that will deliver your message
The voice is really important as it will carry a great part of the weight of the message. If you are new to this, there are some great platforms where you can find great voice over artists for your videos, such as Voices, BunnyStudio or Fiverr.

The pace and the tone are really important in this stage, so make sure you establish exactly what you expect from the voiceover. Some voiceover artists will charge you additionally for any changes.

Choose your music
It is up to you if you want to choose the music before or after you animate the video. We recommend choosing it first. This will help you visualise the animation in a more finalised stage.

Think of the emotion that you want to evoke with the music. Also, understand who your buyer is and choose the right music for your target audience.

And finally, the most important step, the animation stage.

This is the step where the video starts to take shape.

Animation involves a lot of time, so be patient.

Deciding how to animate your video can be a tricky one, as there are a lot of options to choose from. You can do it yourself or outsource to an animation studio.

If you choose to ask for help, we are here to give you a hand! We can transform your message into one that is simple but effective. 2D animation provides you with an ideal animated sales video tool bespoke to your business.

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