If you want to actually build a brand, grow your audience and see real results over time, there’s one not-so-secret ingredient that’s an important part of your social media marketing, and that is consistency. Yes, consistency. It’s not flashy, it’s not trendy, but it works like a charm.
Here’s why…
CONSISTENCY BUILDS BRAND RECOGNITION
Have you ever been scrolling and instantly recognised a brand, even before you’ve read their handle? That’s no accident. Brands that post consistently look and feel familiar. When you show up regularly, your audience gets used to seeing your content, colours, branding and messaging, and because of that, they’re more likely to engage with your content because it is familiar. This builds trust.
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REPETITION EQUALS RETENTION
People won’t remember your offer after one post, or two, or maybe even ten. That’s just the reality of how busy and saturated social media is. But if you’re consistently reminding your audience what you do, how you do it and why it matters, you’ll start to stick in their minds. It’s just like that catchy jingle from an advert that you can’t unhear (cue Mr Wonga, lend me some dough).
There’s also an SEO bonus. The more consistent your content is, the more opportunities you give for any keywords, hashtags and topics to rank over time. Google loves consistency just as much as your followers do.
THE ALGORITHM LIKES A SCHEDULE
Just like any Type A person, algorithms like a routine. These algorithms are machines that are trained to reward predictability. Social media giants like Instagram, TikTok and LinkedIn want active, consistent users on their platforms because it keeps people scrolling. That means, if you ghost your audience for a few weeks but then decide to catch up on content and post 10 times in one day, the algorithm isn’t going to reward you for it.
This doesn’t mean that you have to post daily either. It’s better to find a posting frequency that you can sustain, even if it’s 3 times a week.
YOU BUILD RELATIONSHIPS
Would you text a friend once every few months and expect a strong relationship with them? Probably not. It’s the same thing with your audience. Consistency allows you to build a genuine connection with your audience. When your followers see you show up, share insights and engage over time, they begin to trust you. And trust leads to clicks, sign-ups and sales.
This isn’t just about the content you post, it’s also about responding to messages and comments too. Social media isn’t just one way message blast, it’s about two-way conversations.
MOMENTUM BRINGS RESULTS
The brands who are successful on social media didn’t get there by luck. They showed up over and over again to build engagement, followers and eventually, conversions. You may not see results right away but when you stay consistent, you start to build momentum. And momentum is where the magic happens.
It’s also important to remember that you don’t need 100k followers to get results. You just need the right people to see your content.
IT MAKES PLANNING (AND LIFE) EASIER
Once you commit to being consistent, you start building a routine. You build content calendars, reuse and repurpose ideas, and suddenly, you’re not scrambling for last-minute posts anymore, you’re consistently creating valuable and engaging content.
HOW TO STAY CONSISTENT WITHOUT LOSING YOUR MIND
- Plan your posts by week or month to help you keep focused and reduce the ‘what do I post today?’ panic.
- One idea = multiple posts; make sure to repurpose your content.
- It’s better to be consistent at a lower frequency so don’t aim for daily posts if it isn’t manageable for you.
You don’t need to be perfect on social media, and you definitely don’t need to go viral to be successful. If you’re consistent and keep showing up with valuable, authentic content, you will see results. Your audience can’t connect with you if you’re not showing up.
If you’re tired of winging your social media game and want a plan that actually works, let’s chat. Whether you need some fresh content, a consistent schedule or someone to just take it off your plate, we can help with that.