Let’s talk about something that used to be dull but is now kind of a big deal- corporate videos production. Let’s be honest, when you hear ‘corporate video’, your mind probably jumps to a boring boardroom scene or a stiff company presentation with awkward smiles and scripted lines. But these days? Corporate video is dynamic, creative and, most importantly, strategic. When done right, it’s one of the most powerful tools to boost your ROI.
WHY VIDEO MATTERS MORE THAN EVER
Studies show that video content delivers some of the highest engagement and conversion rates of any content type. According to Wyzowl’s 2024 report, 88% of marketers agree that video content gives them a better ROI than static images or text. This is because consumers are more likely to watch, remember and share video, and as a result, they’re more likely to buy afterwards.
Of course, it’s not just about marketing too. Video can also be used to improve internal communication and training efficiency.
In short, video content works, but not all videos are created equal.
TYPES OF CORPORATE VIDEOS
- Brand Story Videos- Building Trust and Humanising Your Business
This is your chance to tell people who you are, what you stand for and why your company exists. It’s not just about what you’re selling, it’s about your values, mission and what’s at the heart of your company, which is great for building emotional connections.
These videos often live on your homepage or ‘About’ page, but they also work well on your social media. People want to buy from brands they relate to, not faceless corporations. When you let them behind the curtain a bit, it creates trust, and trust leads to loyalty.
A strong brand video doesn’t just say what you do- it makes people feel something about it.
- Explainer Videos- Breaking Your Offer and Simplifying the Complex
If your product or service is complex (and let’s face it, many are), an explainer video is your audience’s best friend. This type of video takes a big idea and breaks it down into something your audience can understand in 60 to 90 seconds.
You’ve probably seen animated explainer videos with cute icons and clear narration, but live-action explainers do work well too, especially when you want to bring a personal or real-world touch to your video.
You’ll usually find these videos on landing pages, in email campaigns, or anywhere that a quick overview is needed. They help cut down on confusion and make decision-making easier for customers. And yes, they can dramatically improve conversion rates.
- Product Demos- Let Your Product Do the Talking
Sometimes, the best way to sell something is to let it speak for itself. This is where product demos shine. Instead of just talking about features, these videos take viewers through the actual user experience to show how your product can benefit someone.
A good product demo builds confidence. It reassures people that your offering does exactly what they need it to and that they’re making the right decision by buying it. They are perfect for e-commerce, software businesses or physical products that look better with a hands-on demonstration.
- Social Media Videos- Bite-Sized and Shareable
Short-form video is one of the best ways to increase visibility and engagement. Unlike traditional corporate videos, these don’t need to be polished or scripted to perfection. In fact, they work better when they feel more authentic and genuine.
The best part of social media video? You don’t need a big budget. A smartphone, a clear message and some basic editing can go a long way to help your brand stay relevant, relatable and at the top of your consumers’ minds.
Whatever gets your audience watching and sharing- do it.
- Event Videos- Bringing Your Audience Along
If you’re hosting events, whether they’re live, virtual or hybrid, event videos are a smart way to extend the value beyond the event itself. You can film highlights, speaker clips, testimonials and even behind-the-scenes moments to create promotional content for future events.
Plus, you can chop up that footage into smaller clips for social media and YouTube content. Event videos also serve as proof of your company’s activity and growth. They show your audience that your business is active, thriving and full of energy.
- Testimonials and Case Studies- Let Your Clients Advocate for Your Brand
It hits differently when someone else vouches for your business. Video testimonials and case studies are powerful because they put the spotlight on real clients sharing real results. It’s still a form of storytelling, but from the perspective of the people who have had first-hand experience with you.
These videos are especially useful in B2B because trust plays a huge role in the sales process. Seeing a happy client speak about how your product or service changed their business? That’s better than any sales pitch.
- Internal Videos- Training and Communication
Many companies are now investing in internal video content like onboarding videos, training tutorials or even company updates.
Video keeps things consistent; new hires get the same onboarding message, team members can revisit training materials anytime, and company culture gets reinforced in a way that’s both efficient and engaging.
It’s also more human than a PDF or email blast so people respond better to it because they feel like the company is talking to them, not just at them.
WHAT’S THE ROI?
Yes, corporate is a ‘nice to have’ but it’s also a strategic investment that can improve almost every area of your business.
The ROI comes from how you use it.
A single video shoot can fuel blog content, ads, social posts and email campaigns. When you track performance, optimise for SEO and plan with purpose, video becomes one of your most powerful business tools.
Whether you’re building brand awareness, explaining a product or trying to connect with your team, there’s a type of video that can do the job better and faster than almost any other form of content. There’s never been a better time to explore the possibilities of corporate video production.
Need help figuring out what kind of video is right for your business? We’re here for that.