Crowne Plaza

Social Media Management

About the client

As already existing social media partners, the team at the Holiday Inn Royal Victoria turned to us to help launch their rebrand and online overhaul into the Crowne Plaza Royal Victoria. Having worked with the Holiday Inn Express, we understand the brand and have an established trust that allows us to create high-quality content to match the high-quality service they offer.

For the 105-bedroom hotel in the centre of Sheffield, our web team designed and developed a new website to suit the new era, bringing the historic and elegant hotel into the modern day with its own online booking system and easy to use navigation. We worked closely with the Royal Victoria team to ensure all online presence followed their new branding and strict rules the IHG and Crowne Plaza brand support. As well as this, we also worked to ensure that all pages on the website are SEO friendly and high-ranking on Google.

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The Campaign

Alongside helping their rebrand, our social media team manage the Crowne Plaza’s social media accounts. Marketing their hotel across feeds that are targeted to Sheffield and those visiting the city, our team design and create effective content from posts to stories, keeping them personal and focusing on areas of business that are aiming to grow. Through content such as competitions, we increased knowledge of the refurbed hotel and still continue to grow their social media channels, allowing the staff at the Crowne Plaza to focus on other aspects of the business knowing their online presence is in the best hands.

With the frequent production of up to date photography and videos to use across platforms such as Facebook, Twitter and Instagram, as well as the production of Facebook and Instagram Ads, the Crowne Plaza is now a prominent feature in Sheffield’s social media hub. Promoting events to generate a larger interest, our team also manage their monthly budget to ensure they’re getting the best results for their Ad Spend.

With the ongoing social media management we provide, we design and create campaigns for events the hotel is hosting, creating targeted posts aimed at exactly the right clientele. As an aspect of business, the team at Crowne Plaza want to focus on, they trust us to deliver effective results as event bookings such as Christmas parties are increasing year on year and becoming fully booked.