Email marketing remains the marketing channel that generates the highest level of ROI for businesses. It is a significantly powerful tool for marketers aiming to acquire, convert and retain customers in 2024 as it provides them with a direct line of communication with their audience. This results in highly targeted advertising and incomparable results. Below are 20 email marketing statistics that have shaped the strategies of successful businesses in 2024 and also highlight the effect that successful email marketing can have on the businesses who choose to implement it into their marketing strategy.
20 EMAIL MARKETING STATISTICS
- 99% of email users will check their email every day and some will even check it upwards of 20 times per day.
Source: optinmonster.com
- 58% of internet users choose to check their email before anything else including the news and social media.
Source: monsterinsights.com
- Email marketing is expected to reach an approximate revenue of $12 billion worldwide in 2024.
Source: statista.com
- More than half of the global population use email.
Source: 99firms.com
- When targeted through email, shoppers spend 138% more.
Source: moosend.com
- Email is 40 times more effective at attracting customers than Facebook and Twitter combined.
Source: entrepreneur.com
- When emails are personalised, they deliver 6x higher transaction rates.
Source: campaignmonitor.com
- 59% of B2B marketers say that email is their top marketing channel for generating revenue.
Source: yaguara.co
- 60% of shoppers return to complete a purchase after receiving an abandoned cart email.
Source: salesfire.co.uk
- 78% of emails are opened on mobile phones making it more important than ever for email design to be responsive.
Source: hubspot.com
- Including video content in an email can lead to a 300% increase in click-through rates.
Source: forbes.com
- 73% of consumers are more likely to trust brands with their data if they are GDPR-compliant.
Source: smartlead.ai
- On average, the ROI for email is $42 for every $1 spent.
Source: luisazhou.com
- 64% of small businesses use email to engage with their customers.
Source: hubspot.com
- Over 2023, 77% of marketers have reported an increase in email engagement.
Source: optinmonster.com
- 80% of marketing professionals believe that email marketing contributes to customer retention.
Source: cognism.com
- 64% of recipients will open or delete an email based on its subject line.
Source: linkedin.com
- In comparison to non-automated emails, automated emails generate a 320% increase in revenue.
Source: linkedin.com
- 2 in 3 marketers use email to organically distribute content.
Source: oberlo.com
- 82% of global marketers incorporate email into their marketing strategy.
Source: statista.com
If you’re wondering how to craft effective and engaging campaigns, consider incorporating email marketing. This powerful marketing channel is both rewarding and filled with opportunities for those who are ready to explore it, but must be done effectively to reap the full benefits of what this conversion magnet can offer.
If you have any questions about incorporating email into your marketing strategy and how to do it successfully, don’t hesitate to contact us and one of our friendly team of experts will be happy to help.