Wondering if email marketing is actually worth it? From high open rates, unparalleled ROI and personalised communication, discover why it’s time to reconsider your approach and why you should be finding a place for email in your marketing strategy.
-
99% OF EMAIL USERS WILL CHECK THEIR EMAILS EVERY DAY MAKING IT AN IDEAL MARKETING CHANNEL TO REACH YOUR TARGET AUDIENCE.
Source: Optinmonster.com
-
EMAIL OFFERS THE HIGHEST AND MOST MEASURABLE RETURN ON INVESTMENT OF ALL THE TYPES OF MARKETING CHANNELS. ON AVERAGE, FOR EVERY $1 SPENT ON EMAIL MARKETING, THERE IS A RETURN OF $40.
Source: spiceworks.com
-
77% OF MARKETERS HAVE SEEN AN INCREASE IN ENGAGEMENT ON EMAIL IN THE LAST 12 MONTHS.
Source: Hubspot.com
-
WELCOME EMAILS HAVE THE HIGHEST OPEN RATE OF ANY EMAILS AT 68.6%.
Source: oberlo.com
-
THE NUMBER OF ACTIVE EMAIL USERS IS EXPECTED TO REACH 4.6 BILLION IN 2025. THAT’S A LOT OF POTENTIAL CUSTOMERS YOU COULD REACH!
Source: mailmodo.com
-
79% OF B2B MARKETERS SAY THAT EMAIL IS THE MOST SUCCESSFUL MARKETING CHANNEL FOR CONTENT DISTRIBUTION.
Source: optinmonster.com
-
SENDING THREE ABANDONED CART EMAILS WILL RESULT IN 69% MORE ORDERS THAN BY JUST SENDING A SINGLE EMAIL.
Source: oberlo.com
-
80% OF MARKETERS BELIEVE THAT EMAIL MARKETING HELPS TO INCREASE CUSTOMER RETENTION.
Source: sendx.io
-
EMAIL MARKETING IS 40% MORE SUCCESSFUL AT CONVERTING LEADS THAN FACEBOOK AND TWITTER.
Source: mailmunch.com
-
CONSUMERS WHO PURCHASE PRODUCTS THROUGH EMAIL SPEND AN AVERAGE OF 138% MORE THAN THOSE WHO DO NOT RECEIVE EMAIL OFFERS.
Source: porchgroupmedia.com
In short, email marketing is definitely worth it! This direct method of communication not only allows you to employ a personalised approach towards consumers, but it is also a highly measurable and engaging marketing channel. Incorporating email into your marketing strategy will allow you to make data-driven decisions, get to know your consumers easier and target them directly.