Green Screen for E-Commerce: Creating High-Impact Product Videos | FORTAYmedia
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Green Screen for E-Commerce

Green Screen for E-Commerce: Creating High-Impact Product Videos

In the world of e-commerce, standing out from the crowd is no easy task. Your product isn’t just competing with others on the same platform, it’s competing with all the other distractions your audience has at their fingertips too. That’s where high-quality product videos come in. They’re your chance to grab attention, show off your product and intrigue viewers.


But what has green screen got to do with this?

Let’s first start with, what is green screen technology.

Green screen technology is a filming technique that allows you to replace the background of your video with any image or video you choose. Although you’re filming in a small studio, when the video is complete, it can look like the product demo is happening in a bustling city centre or better yet, a tropical beach (hang in there guys, summer is on its way).

For e-commerce businesses, this technology offers the flexibility and creativity to be able to showcase your product in the perfect environment to effectively highlight its best features.


WHY YOU NEED GREEN SCREEN FOR YOUR PRODUCT VIDEOS

Firstly, green screen creates visual consistency across your brand. Let’s say your brand is all about luxury and elegance. With green screen, you can design sophisticated backdrops for all your product videos, regardless of where you may be shooting. The result of this is a professional and polished video that strengthens your brand identity and makes your products instantly recognisable.

Gone are the days of hunting for the perfect location and spending a fortune building huge sets. Green screen allows you to experiment with endless backdrops and settings without ever leaving your studio. Want to showcase your new clothing collection against a Parisian skyline? Green screen makes it possible.

With green screen, you can highlight key product features through exciting, interactive visuals like text or animations. This level of visual storytelling is far more engaging than a plain product shot and can help your audience understand exactly why they need your product.

Moreover, e-commerce businesses will often operate on tight budgets and green screen eliminates the need for costly location shoots and allows you to reuse the studio setup for numerous products and campaigns.


HOW TO USE GREEN SCREEN EFFECTIVELY FOR YOUR E-COMMERCE VIDEOS

  1. Invest in the right equipment

To achieve those professional-quality results you want, you’ll need a high-quality green screen, proper lighting to avoid any shadows and to ensure an even surface, and a good camera that’s capable of capturing a high-resolution video. Lighting is especially important as uneven lighting could cause shadows or highlights which will make it harder to replace the background when editing.

 

  1. Keep the background simple and suitable

When you’re choosing the backdrop for your video, keep it simple and make sure it fits your product. Your goal is to enhance your product, not to overshadow it. The background should complement the product.

 

  1. Use animations

Green screens are the perfect type of video to include things like animations and visual effects. You can use them to highlight key features or share important details like benefits, price point and dimensions. Take a smart watch for example- animations could demonstrate its fitness tracking capabilities, battery life and how water resistant it is.

 

  1. Include humans

Green screen isn’t just for static shots. You can film people interacting with the product to give you the added energy and realism that comes with human presence.

 

  1. Prioritise quality

Make sure to invest in skilled editors and high-quality post-production. This is essential for achieving a professional and polished video. Poorly executed green screen videos can do more harm than good, making your brand appear amateurish- which we definitely don’t want!

 

  1. Don’t overdo it

While green screen gives you endless possibilities, it’s important that you don’t overdo it with too many flashy effects or unrealistic backdrops as they can come across gimmicky.


As e-commerce continues to grow and change, the role of video content will only become more relevant. Green screen technology is likely to become even more accessible with advancements in AI and editing software simplifying the process further, meaning it’s going to be more accessible for businesses.

For forward-thinking e-commerce brands, now is the time to consider green screen and start experimenting with creative ways to showcase your products. It doesn’t matter if you’re a small business or an established creator, this technology can help you to create memorable, high-impact videos that do their job effectively.

In the competitive world of e-commerce, capturing your audience’s attention is half the battle. You need to have some sort of edge to stop them from scrolling past your product and green screen may just be that edge.

Wondering where you’ll find a green screen? Look no further. Our purpose-built, infinity green screen studio is in Sheffield City Centre, and has been designed and built to the highest standards. As one of our most sought-after assets, not only does it function as a filming space for our various video production projects, but it is also available to hire for independent filming. 

Take a look around.

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