With phone cameras now becoming more advanced than ever, anyone and everyone can make a decent video using their mobile phone.
However, whilst Aunt Bessie finally has a well-lit birthday video she can show to her friends, filming on your phone probably isn’t ideal for impressing your clients or suppliers.
As a video production company, one of the most common questions we get asked is,
How much does it cost to produce a professional video?
The answer? It depends.
The first thing to understand is that the length of the video has very little impact on the final cost. A 30 second TV commercial for example, will cost considerably more than a 2-3 minute talking heads video. This is because time and labour rather than length are the major cost factors.
It’s also important to consider the best type of video to get your message across.
Animation videos are often more labour intensive than live action and can therefore cost more money.
Are you filming on location, or using our green screen studio?
Do you need a script producing?
Do you need a professional voice over artist?
We’ve put together 4 Key Stages to consider when it comes to budgeting for your next video.
What do you want to achieve from the video? To inform, educate, persuade or change perceptions.
What are your aims and objective and who is your target audience?
It’s also a good idea to think about the creative aspect at this stage, including how you want the video to look and feel. Formal, serious, entertaining or informative.
Find a few examples that you like, this will help you to answer the above questions.
Pre-Production or Project Planning
In this stage you need to go through all of the separate components needed to turn your idea into a finished production.
In most cases, especially longer videos, this will also include creating an outline storyboard, helping you to visualise how the video will look and ensure you and your production team are working to the same brief.
Once the format and content are agreed, your production team can then work out what resources are required. This includes equipment, staffing, site locations, filming and editing time as well as the production of any on screen titles or graphics.
A library of useable material usually keeps cost down.
If you’re using a voice over narration or on-screen presenter, sourcing a matched talent will need to be considered for your budget. A professional artist costs money but adds the finishing touch to your production. If you’re looking to save money on this step, try using your own people (only if they’re confident in front of a camera)
This is the stage where costs can increase dramatically if not considered beforehand.
Most corporate videos tend to be filmed on client’s premises where costs can be contained, however travel time and subsistence which will need to be built into the final cost.
Depending on the size and complexity of the shoot, you may also need specialist equipment such as a drone or cherry picker, which also includes the need for specialist staff.
If filming outdoors, weather will need to be considered and if indoors, a quiet and usually spacious area will need to be set up.
It’s rarely as quick as expected so it’s always a good idea to build some buffer time into costings, helping you to streamline the process and keep costs down.
Post – Production
Where the magic happens.
Editing is probably the most critical stage of the whole process and is very labour intensive.
When it comes to pricing up a video, the same principles as filming apply. The more complex the storyboard, the longer the editing process.
Imagine how long it takes to trawl through all of the footage you’ve filmed, select the best to tell the story and then piece it all together.
On screen graphics can really help to set your video apart. From simple titles and logos to powerful motion graphics, 3D models, green screen and even animated characters. Whilst these are all achievable they may come at an extra cost.
Filming live action that is bespoke to you is obviously the proffered route, however stock footage can be a cost save. For example, if you want to add an aerial shot over London, buying in stock footage will be a lot cheaper than hiring a drone or helicopter to obtain the same shots.
That’s it, the 4 P’s of making a video.
The only other items to mention are the extras that make your video even more accessible.
It’s a global market place, so you may want to include an audio translation or foreign language subtitles for overseas viewers.
Also, don’t underestimate the value of subtitles. If your video is going to be seen on social media (or in an office environment) remember 80% of users won’t have the sound on when watching your video.