Creating a piece of video content takes a lot of time, effort and creativity, so why just let it sit there after one upload? Video isn’t just for YouTube anymore, it’s for most channels. If you’re really looking to maximise your reach as well as your content’s potential, repurposing is the way to go. The beauty of video content, besides its obvious entertainment appeal, is that it can be chopped up, reworked and reformatted to fit multiple platforms to extend its lifespan and get it in front of different audiences.
So let’s talk about how you can make the most of your video content without feeling like you have to make something from scratch every time.
First things first, take a long-form video, one that might be intended for YouTube or a livestream for example, and start by pulling out the best bits. Not everyone has the time or patience to watch an entire video, so breaking it down into bite-sized clips works wonders. These snippets can then be repurposed as short-form videos for TikTok, Reels, YouTube Shorts or even Stories. Of course, each platform has its own preferred format so make sure to tweak your snippets accordingly.
Next, you could turn your video into a blog post or article. If your video is packed with valuable insights, why not repurpose it into written format? Whether you rewrite it or transcribe it, you can post it on your blog. And make sure to add some images, bullet points and subheadings to make it easier to read. Not only does this give your content a second life, but it also helps with SEO, making it easier for people to find your content when searching for related topics.
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Want to boost engagement on LinkedIn? Pull the main ideas from your video and turn them into a text-based post. Recent changes to the algorithm mean that LinkedIn now favours text content so instead of just posting a video, you can summarise the most interesting points and invite discussion. You can even break it down into a carousel post to make it more visually appealing.
Similarly, another easy repurposing strategy is to turn your video content into slides and presentations. This works especially well for educational or industry-specific content so can be useful for B2B companies. You can also use your repurposed slides as part of a webinar, making the most of the content you’ve already created.
Don’t forget about podcasts! If your video has good audio such as interviews, discussions or tutorials, strip it to just pure audio and repurpose it into a podcast episode. Many people actually prefer to consume content in audio form while driving, working out or just doing day-to-day tasks so this is a great way to reach an audience that might not want to sit down to watch a video.
While we’re on the topic of audio, videos are useful for pulling out quotes and key insights. Platforms like X are ideal for sharing quick takeaways and interesting insights therefore you can break down your content into a thread or a quick post. You could also create a Q&A-style thread where you answer common questions related to your video’s topic.
And let’s not forget about repurposing for ads! If your video performed well organically, consider running it as a paid ad. Shorter, high-impact clips work best for grabbing attention in ads so make sure to choose the most engaging moments.
The key to repurposing content effectively is to tailor it for each platform rather than just copying and pasting on each one. This way, you’re meeting your audience where they are while maximising your content’s potential. Next time you create a video, think beyond the upload button. How else can you breathe a new life into it? The more you repurpose, the more reach and value you’ll get out of every piece of content you create!