How to write an effective Corporate Video Script in 9 Steps | FORTAYmedia

How to write an effective Corporate Video Script in 9 Steps

Corporate Video Script

We know creating videos can be intimidating, especially if you are new to it.

What a lot of people don’t know is that producing a video involves a lot of pre-filming planning.

While great visuals and audio are highly effective when grabbing audiences attention, a good script is key to deliver the message.

Every good video needs an informative, compelling and succinct script.

So, how do you write a video script that talks to your audience and drives results?

 

1. Set Goals 

Although this step might seem trivial, it’s extremely important for the final result, as it will prevent further changes in the future that can mean starting all over.

If you want a script that drives the results you want, you will need to write a video brief. This won’t only help you understand your objectives, but also your audience and the value you want to demonstrate to them.

Make a list of the leading goals of your video. To do that, try asking yourself:

  • What is the purpose of your video?
  • What action would you like your viewers to take? What channels are you going to use?
  • Who is your audience?
  • What are the key takeaways of the video?

 

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2. Decide on a Video Length

Every word counts in your script, so cut the fluff.

We know you will have a lot of ideas to deliver but focus on the most important ones. When it comes to scriptwriting, less is always more.

But as always, it depends. The amount of information you plan to include in the video depends entirely on your audience and the type of video you are looking to produce.

We would recommend keeping the video in between 2 and 3 minutes, maximum. But keep in mind that the first 10 seconds are critical to making people stay for the rest of the video.

Therefore, your script shouldn’t be any longer than 300-400 words.

Aim to impact your audience in this time and make sure your script delivers a core message, so if they choose to leave, they do it with the most important information.

When it comes to marketing, shorter videos tend to be more compelling than longer videos. The shorter the video, the more impact each message must-have.

 

3. Use your brief to write an outline

Start by practising what you are going to write by scribbling some keywords and structuring the information.

Both point 1 & 2 should be clear at this point, leaving the structure outlined to start building the message.

 

4. Use a Script Structure

Every piece of writing follows a structure. And a script is no different.

A structure makes it easier for you to understand the hierarchy the different ideas should follow. 

 Start with an introduction. Use a hook or core message to engage your audience within those key first seconds.

Continue with the several subsections of the video

  • Explain what is the problem your product or service is going to solve. Use this as an opportunity to empathise with your audience by understanding their frustrations and pain points
  • Highlight the key benefits of your product or service. Focus on results more than features.
  • Remember to keep it conversational. 

Include a Call-To-Action at the end such as “Call this number”, “visit our website” or “find out more”. 

 

5. Turn your message into a story

Pick your main message 

We know… It’s quite difficult to turn big, complex ideas into simple messages. 

As stated above, don’t try to condense all your messages in a short video. It will have the opposite effect of what was intended.

Summarise all those ideas in just a few key points that you think convey all the rest in a simple, short way and make a story with them. 

There are a lot of messages you will want to deliver in your video. However, you don’t want it to be a list of ideas with no relation between them. Choose the main ideas that you think convey all the rest in a simple, short way and make a story with them.

Think about your audience and speak in their language

Don’t only write about what you want to say but also what would engage your audience and resonate with them. 

The main objective is to guide those watching to a Call-to-Action, so be sure to make your story compelling.

How much better do you think your audience will engage with the video if it’s straightforward, simple & delivers just a few but important key messages? 

When you are writing your script, talk in your audience’s language rather than your own. 

You know your audience and know their pain points. Remember: your video script needs to appeal to your target audience, not you or your boss or stakeholders. 

The general rule for this is to keep it simple and conversational. You want to write a script of how you want the video subject to speak. 

If you are considering employing the services of an excellent video agency that will help you develop your script to perfection, tell us about your project! 

 

6. When you are writing the script, don’t just write words!

You need to plan more than words in your script. The story is told through a lot of elements such as motion graphics, music, sound effects or voice over. 

Words, sounds & visuals should work together to deliver your message, so don’t focus on just the dialogue. That’s the magic of video! 

Your video will probably transition from a person speaking on camera to some clips or stock footage. These secondary shoots are often referred to as B-roll or GV’s, and they need to be written on the script. 

This will also help you if you need the narrator to do certain actions while explaining something i.e. pointing somewhere, referring to something specific on the screen… 

If you are not really used to dealing with these kind of concepts, we highly recommend relying on a professional video production company. 

Write every single word

You need to be clear and concise, so in this case, we highly advise scripting every single word. It won’t only make it easier to film but it will also make your editing way faster & easier. 

 

7. Read it and Read it aloud 
This will help you decide if your script is ready for being recorded or if it still has way too much unnecessary information. 

It’s also a good idea to have it read by several people. Once you’ve read it out loud a few times, it may be difficult for you to determine whether it should or shouldn’t be changed. 

Keep an eye on:

  • Wordy sentences that are awkward to say out loud.
  • How it flows. One sentence should lead to the other in a clear, natural way.
  • The length. Is it taking you ages to read? Remove the unnecessary information and read it again. 
  • The message or messages. Do you need to include or remove any of the ideas used in the script?
 

8. Hit and Miss, until you perfect it!

The first few readings should suggest some changes you need to make on your script. Don’t be afraid of changing, re-tweaking and checking again your script before starting filming it.

 

9. Roundup. Tell the right story

Do you have your script ready? Great. Now it’s time to start filming!

 

Do you think you may use some help from a professional?
Don’t worry! We are here to help.

Visit our Video Production page for more information.
Then give us a call or send us a message for a Free Consultation 

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