How We Continuously Build Our Clients’ Online Presence | FORTAYmedia
How We Continuously Build Our Clients' Online Presence

How We Continuously Build Our Clients’ Online Presence

Nowadays, it’s not enough just to show up online. Brands need to be showing up consistently, strategically and authentically. That’s exactly what we help our clients do every day.

As a video-first digital marketing agency, we know the power of visual storytelling. But our secret sauce? It’s how we integrate video content with social media management, web design and ongoing strategy to help our clients grow.

Today, we’re going to pull back the curtain and let you in on how we continuously build our clients’ online presence.


WE START WITH A STRATEGY

We start every client relationship with strategy. We know that content alone isn’t enough, especially meaningless content, so we ensure to start by fully understanding each client’s brand.

From there, we build a custom strategy that encapsulates their business; who their audience is, what their goals are, what their competitors are doing and how their voice is shared. This foundation ensures that every piece of content we create serves a purpose and moves the needle in the right direction.


CONSISTENT, HIGH-QUALITY VIDEO CONTENT

Video is the language of the internet, so it only makes sense that it’s our main focus. We create consistent, high-quality video content for our clients that want it- that includes everything from product demos and educational explainers to testimonial videos and short-form content for social media.

Whether we are filming in our fully-equipped green screen studio or capturing content on location, all our clients benefit from the versatility and professionalism of our in-house production team.

Our studio allows us to create visual content year-round. It’s perfect for interviews, product showcases and creative branded visuals that need a polished finish (and let’s be real, what video doesn’t need a polished finish?) But we’re just as comfortable packing up and heading to client sites, events or other locations too.

With a full team of videographers, editors and content strategists all under one roof, we deliver a seamless process from the initial planning to the final cut.

We make videos specifically tailored for each platform, so they feel natural and engaging to the people watching. That way, the content doesn’t just look good, it performs too because it’s optimised.


SOCIAL MEDIA MANAGEMENT THAT ACTUALLY WORKS

Great content needs a platform to shine and that’s where our social media management services come in. Growth on social media doesn’t just happen by accident, it requires thought, planning, consistency and creativity.

Managing social media is more than just posting pretty pictures or jumping on trends. It’s about building a real connection with your audience, day in and day out.

We don’t just schedule posts and hope for the best. We can do everything from the day-to-day tasks that drive growth and loyalty like replying to comments, to creating full posting calendars with tailored content that promotes your brand while nurturing audience relationships.

We also constantly track the performance of the content we put out, allowing us to make tweaks to maximise reach and impact.

Need paid ads sorting? We do that too. This type of paid promotion opens up a whole new level of reach. We build ad campaigns that speak directly to your audience and then once they’re live, we track their performance closely and keep refining based on what’s working.


WEB DESIGN & DEVELOPMENT THAT CONVERTS

A powerful online presence also depends on a high-performing website.

We design and build custom websites that are there to last. We focus on clean, modern layouts, fast loading speeds, mobile optimisation and smart UX design to make sure your visitors stick around.

And when it comes to getting people to your site, we run targeted Google Ads campaigns that drive the right traffic straight to your doorstep.

And yes, we optimise for SEO every step of the way.


WE STICK AROUND

The internet doesn’t sleep, and neither does our strategy.

One of the biggest mistakes brands make is that they launch a campaign or website and then… stop. But online success isn’t a one-and-done deal. One of the biggest advantages we offer our clients is that we don’t disappear after the launch. This commitment to continuous improvement is what sets us, and our clients, apart.

We’re always reviewing analytics, improving strategies, experimenting with new content formats and keeping everything fresh. Trends change, platforms evolve and algorithms shift. Our team stays on top of it all so our clients don’t have to.


We don’t just work for our clients, we work with them and become an extension of their in-house team. Need to shift messaging because of a new product launch? We’ve got you. Want to test out a new video format or campaign idea? Let’s make it happen. 

Our clients know they can trust us to not only execute their vision but to elevate it.

Visibility is one thing. Credibility is another. This multi-layered approach that we take builds trust, and trust is what drives conversions.

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