There are a multitude of factors when it comes to designing a marketing campaign, but with digital marketing, the importance of photography can be one of the most essential considerations.
A precise and clear image will give your customers a quick delivery of your product, service, team or location.
The birth of digital marketing around 30 years ago has meant we are influenced online more than ever before.
Vibrant photos help people to remember you and what you do. It’s been shown that people who hear information are only likely to remember 10% of that information 3 days later – compared to remembering 65% of the info 3 days later when shown with a relevant image.
Articles with relevant images average 94% more total view than articles without images
Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision
The brain processes images 60,000 times faster than text
With the rise of visual culture, it is increasingly important to use image-based marketing for your website and online content. As Instagram continues to rise in popularity, and therefore an effective way to raise your brand profile, vibrant photos are an excellent way to inspire action with your audience. Online users will follow through with an action if it’s supported by visual content rather than plain text.
Vibrant photos will help your audience remember you and what you do. Visual information is processed faster by the human brain than any other forms of mediums. Your choice of photographs should align with your brand, your mission and your content.
From increasing engagement and establishing brand credibility to building trust and driving sales, photography goes hand in hand with digital marketing and should be at the forefront of your strategy.
Tell your brand story and leave a lasting impression on your audience. Our in-house team offer professional photography services for your website and digital marketing. We work with you to provide photographic content that is tailored according to your brief.
Keeping your content fresh is essential to your digital marketing strategy. Photography is a cost effective and professional way to keeping your business memorable. Our commercial photographers will help you create a memorable and vibrant photos for your website, product or personal branding.