Yes, video is quickly becoming the most popular way to connect with your audience. But don’t stop there!
More and more marketers are realising the power of visual communication and including it in their digital strategies.
The number of videos online is growing significantly and at a really fast rate! Now it’s not enough with just making a video, it also needs to stand out from the crowd!
If you want to set your marketing strategy away from your competitors, you need to find the most compelling, fun & interesting ways of capturing your audience’s attention.
Looking for a way to add a whole new perspective to your social video efforts?
Here is an idea. Have you ever considered Drone Video?
|There are a lot of different videos you can use for your company… we know! From Animation to Company Culture videos, your business will benefit from all the value video content can add to it.
However, drone videography is relatively new, cheaper than the alternative and therefore more accessible.
It is now one of the hottest trends in event marketing as it provides a unique and engaging way to capture video footage and can deliver great benefits for your campaigns.
Benefits of Drone Filming
Remember when you had to shoot from a helicopter? Those days are over!
There was a time when marketers were limited to using only ground footage. Aerial shots were reserved for big video producers with a sizeable budget for equipment. Today, drones make this technology accessible to businesses of all sizes and types.
Companies can now show their products and services and highlight their videos in unique ways.
Affordable & Time Saving
Big buildings, vast areas and lands, sites that are hard to reach… can be shot quickly and easily!
It has many purposes and can be beneficial to any type of industry or activity; construction sector, tourism, event organisation, sports…etc.
Drone filming it’s much safer
This means no more working from heights where people are at risk of falling. It provides companies with a huge safety advantage. But not only that.
Imagine the amount of time, hassle and money saved when filming with a drone instead of the alternative.
|It offers a wide range of options
A drone can get as wide or close to the detail as needed, offering a vast range of possibilities when filming with it.
Did you know you can produce 360 videos with a drone?
360 videos are something that more and more videographers are using today, as it creates an interactive, compelling material that is proven to be quite popular in online marketing.
These videos are a highly engaging content form that can boost click-through rates and encourage users to spend more time on your website.
They offer a more immersive and interactive experience for users, and as such, they are an ideal way to give them a better sense of what it’s like to use your product.
Fast Set Up
Drone videos are much quieter than a full-size helicopter with a downwash that is almost undetectable. Thanks to that, it will allow you to film nearer to objects and individuals.
Overall, more convenient
Think about all the hassle involved in filming aerial shots from a helicopter!
With drone filming, you can eliminate the logistical headache of finding and shipping a helicopter, pilot, etc.
Provide a more memorable experience for your website
Drone video is captivating – regardless of the video – and it will help your audience engage with your message when you need it the most. On your landing page.
Have a look at this website to visualise what we are talking about.
Create Breath taking video with ease
The results can be amazing, generating buzz and building brand awareness across social channels.
We can all agree drone footage is quite breath-taking, regardless of the type of video you are using.
|It will help your company stand out
With video being the king of all content, companies need to find new compelling ways of engaging with their audience. And drones can boost their chances in the market.
Marketers who are including the newest trends in their strategy will be always ahead of the game!
If your competitors aren’t willing to take a leap on drone video, you will definitely stand out from the crowd.
Tell your story in a better way
People love Drone Video
Drone video is cool. You may not immediately notice it, but many recent TV commercials, internet content and even feature films are being photographed using drones.
Increase Visits and Purchases
The results of using drone video can be outstanding, generating buzz and building unprecedented brand awareness across social channels.
Companies can use it to present their product and tell the story of how it can be used to create the experience their customers are looking for.
Types of videos and shots you will be able to film with a drone
As we mentioned above, drone filming is the most inexpensive way of getting aerial shots. It also normally provides a higher camera quality, as the device is specifically prepared for filming.
Drone filming is really popular for events that have a lot of fast action, as they can get close to it without getting in the way.
Can you think of a better way of capturing the players while the action is taking place? It’s easy, unintrusive and it provides great results.
Or, as a clothing retailer, you can use a drone to capture crowds of people coming in and out of your annual sale.
|Drone filming event marketing
Have you thought about capturing your event with drone filming?
It will showcase the whole experience in an attention-grabbing way that your audience will adore!
Showcase your event or an overview of the activities you are offering. Take aerial or close up shots you can use in marketing materials for your next event!
If you want to take it to the next level, you can use your drone to film your behind-the-scenes videos. This would help you stand out from the crowd!
Take your audience on a tour
Drones can capture overhead video to show the company and its production processes.
If you are a worldwide business, you can show your products in transit, and their placement at retailers around the globe. By showcasing the insides of the business, a company can build trust and closer relationships with customers and decision-makers.
Do you have a large number of workers in your company and want to get a shot of all of them? Drone video is the perfect solution!
Get everyone outside for a group shot and use the drone as a tripod in the sky! You can take both pictures and videos that will be highly effective for social media posts and branded content.
When done right, Drones can be a powerful means of performance art that will leave a lasting impression of your brand with your target audience.
Don’t be afraid to try it out. And don’t wait for everyone to do it before you. Don’t jump on the bandwagon, blaze your own trail.
If marketers can stay ahead of the curve, it will not be difficult for them to use the newest technology to create new, exciting, and visually pleasing advertising material.
Are you still indecisive regarding the type of video your company needs? We are here to help!
Give us a call or send us an email for a FREE consultation. We can transform your message into highly engaging and compelling visual material.