Social Media Video is an increasingly effective video marketing strategy for brands to connect and engage with their audiences. Creating a variety of short videos to be used across all platforms including Facebook, YouTube, Twitter and Instagram.
With Facebook now focusing on competing with YouTube to take the top spot in Video Marketing. Changing algorithms to put social media videos at the top of your audiences news feed – it is vital to include some form of video in your social media strategy.
Social Media Marketing doesn’t mean just video. Any form of moving content, including gifs, boomerangs and live streams will help to boost your businesses online engagement. Connecting with your audience is vital when it comes to social video. Whether it’s pulling on their heart strings or connecting with their love of food, your social media video should cut through the news feed noise.