Steel City Marketing
BRAND OUT – STAND OUT
STEEL CITY MARKETING
The business behind your company uniform or favourite pen, Steel City Marketing operate in the heart of Sheffield to create branded merchandise for a variety of different businesses.
After a soft rebrand, Steel City, hoped to turn the attention on themselves and reintroduce their brand to existing clients, as well as gain exposure and share their marketing expertise.
“THE PEOPLE AND THE PLACE”
In order to introduce the people behind the business, as well as the professional services they provide, our video team worked with Steel City’s new Marketing Executive to create a range of social media videos that starred the team themselves.
The first video #AskTheExpert featured Managing Director, James, inviting their audience to ask any queries they have when it comes to Branded Merchandise.
After receiving initial feedback from this, we produced the Brand Out – Stand Out series.
The social media video campaign focuses on answering the most popular questions asked from #AskTheExpert as well as a range of different tips and statistics to show the businesses expertise.
Starring the Steel City team, we were able to capture both a fun and professional dynamic, as well as give the business a personal touch to their marketing efforts
“We knew we could leave FORTAYmedia to do what they do, and produce something that just looks amazing”
James Biggin, Managing Director