The Importance of Presenter-Led video for your Business | FORTAYmedia

The Importance of Presenter-Led video for your Business

Some topics just work way better with a quality presenter.

A presenter-led video or talking head video is an effective way to present information and engage with your audience, using a spokesperson.

This way, you can build trust with the viewer and encourage them to buy.

This type of video can help you create a personal connection with your audience and therefore, also enhance your brand.

 

Types of Presenter-Led videos

Giving your company a friendly face is a smart move. The right person will bring personality, confidence and trust to your videos.

We know we’ve said it a lot of times, but people buy from people. 

Is there a better way to showcase your businesses than through the right person?

There are a lot of elements taking part in your presenter-led videos, and all of them should work together to deliver a quality piece of content.

Have a look at these three essential ones:

Sound quality

If you want your video to be professional, you need professional sound quality.

Don’t rely on the microphone of your camera to record sound, as you don’t want external noise to interrupt your message!

Lighting

Lighting has a huge impact on the final result, and it can really determine the difference between a professional or a homemade video.

We highly encourage you to rely on a professional for this. You will definitely be able to tell the difference.

Without the correct lighting, your video content can look flat and bland.

Editing

A professional edit is essential to convey your message in the shortest space of time while adding visual elements that support and make your content more engaging.

This will also help your audience understand your message and bring the whole project to life.

 

The introduction of the video is key if you want people to keep watching it.

Remember that your audience decides whether to watch your video in the first 8 seconds of it. Make sure to convince them before they go!

Avoid using a really long logo animation or a heavy, dry introduction.

Do you have any previous videos?

Analyse the average viewer duration. It will help you make sure you are not losing half of your audience before you even get started.

 

Tips for the perfect presenter-led video

1.     Don’t read the script -in an obvious way-.

And we mean while recording. Before filming your video, read it, tweak it and read it again.

But once you press record, make sure nobody knows you are not improvising. And you will only achieve this by getting the message across without sounding robotic.

At the end of the day, you don’t need lines if you’re an expert in your subject.

Remember that writing the script is only 50% of your job. The other 50% relies on the delivery, so be sure to sound natural!

Reading from an AutoQueue

We do recommend this option as it makes it easier to get a short, accurate and clear version of the message you want to deliver.

But this is only a perfect solution when practised in advance. If you are going to be reading your script word by word, you want to give it a previous read, so it doesn’t look like you are reciting a script.

The presenter should also practise reading it aloud. People read faster when they do it silently.

If they are only practising by silent reading it, they will end up speeding through the script.

We recommend having the script in an AutoQueue, as it makes it easier to achieve a short, accurate and clear version of the message you want to deliver.

However, the presenter should practise the text a few times before the filming, so it doesn’t come across as extremely scripted. We also recommend reading it aloud, as people tend to read faster when they do it silently.

If they keep going through the script by silent reading it, they will probably end up speeding up the text to match their rhythm.

 

2.     Don’t worry if you make mistakes

It’s completely normal, especially if you’ve never been in front of a camera. Don’t let those mistakes swallow you and prevent you from trying again!

Get out of your comfort zone and allow yourself to fail.  You won’t get it right in the first take!

 

3.     Break it down into different sections

You don’t need to read the whole text from start to finish. It’s not going to work.

By breaking your text down into chunks, you are not only making it easier for yourself.

You are also giving yourself some more time for the delivery of each line.

This will help you empathise with different words and make sure your delivery is optimum throughout the text, not only at the beginning.

 

4.     Keep it short

Let’s face it. Nobody wants to hear you talking about your company for 20 minutes straight.

If you are making a promotional video, keep it in between one and two minutes. Educational videos can be longer but remember to keep them as short as you possibly can while delivering the message.

Cut the fluff and go straight to the point!

 

5.     Be entertaining!

These videos are the best opportunity for you to showcase your brand’s personality.

Don’t waste it by being very matter of fact and just telling people precisely what it is that you do.

Be energetic, captivating and straight to the point!

 

6.     Remember to add a Call to Action (CTA)

Don’t waste time, effort and money building a story without telling your audience what to do with it.

Once you deliver the message, you need to tell them what’s the next step.

Do you want them to buy your product? Do they need to go to your website? Are you looking to get their contact information?

It may sound obvious, but a CTA is key, and customers want and expect them. Make it easy for them to follow the next step, which is taking the action you are expecting them to.

 

Common mistakes of Presenter-Led Videos

The presenter comes across as too nervous

If you are uncomfortable in front of the camera, practise it a few times before filming your video.

We know how daunting it can be to be in front of a camera, but the only way to overcome this is by actually doing it.

You need to sound confident, compelling and clear. You need to demonstrate you are an expert in the topic, and that you have everything under control.

 

The participant comes across as too staged

Again, the key is practising.

Even if we use an AutoQueue, it can’t be evident that we are reading a script.

You need to sound natural and demonstrate expertise. And experts don’t need to read the lines.

 

There are not enough visual elements to hold viewers’ attention

A talking head video with just a presenter can be plain and boring. You want to add text, B-roll or any other element that makes it visually appealing.

The presenter lacks energy

The camera sucks a lot of life out of us, and we’ve got to make an effort to put it back in.

If the person talking is too plain, the message will fall flat.

Are you looking to get a presenter-led video produced?

We can definitely help you with that!

 

Have a look at these presenter-led video examples we’ve created for our clients:

 

And now, imagine it without all the visuals, text and animation. Would you watch it?

Hence the importance of visual elements in your video!

If you don’t know where to start, or what to include in your video, we are here to help!

We offer a free consultation so you can contact us with no commitment.
What are you waiting for?
Communicate your key messages in a friendly, engaging and personable way!

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