Billions of active social media users span the globe which is reshaping the way that businesses connect, engage and interact with consumers. Platforms such as Facebook, Instagram, Twitter and LinkedIn have transcended from mere communication tools to become integral components of a successful marketing strategy.
According to Jeff Bezos ‘If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.’ Imagine if you made customers happy on the internet…
Social media wields an unparalleled influence in modern-day marketing strategies. Its dynamic platforms serve as portals for instant global communication, enabling businesses to engage with huge audiences in real-time. With the potential to nurture meaningful connections with customers across the globe, social media amplifies brand visibility and customer outreach.
Not only do these powerful tools catapult your brand onto a global stage, but they also provide customers with an easy, accessible online portal where they can explore products, purchase through e-commerce integration and discover recommendations.
Through targeted campaigns and analytics, businesses can exploit the power of data-driven insights to tailor their approach towards consumer preferences, build brand loyalty and drive unprecedented growth.
Most businesses have now adopted social media into their marketing strategy and the below statistics will tell you why…
2023 SOCIAL MEDIA STATISTICS
- OVER 4.89 BILLION PEOPLE UTILISE SOCIAL MEDIA WORLDWIDE WHICH MEANS IT HAS IMMENSE GLOBAL REACH.
Source: Statista.com
- 90% OF INSTAGRAM USERS FOLLOW AT LEAST ONE BUSINESS ACCOUNT.
Source: embedsocial.com
- 71% OF CONSUMERS ARE MORE LIKELY TO RECOMMEND A BRAND TO OTHERS IF THEY HAVE A POSITIVE EXPERIENCE ON SOCIAL MEDIA.
Source: reputationx.com
- 55% OF CONSUMERS DISCOVER NEW BRANDS ON SOCIAL MEDIA.
Source: sproutsocial.com
- 73% OF MARKETERS BELIEVE THAT SOCIAL MEDIA MARKETING HAS BECOME ‘SOMEWHAT EFFECTIVE’ OR ‘VERY EFFECTIVE’ FOR THEIR BUSINESS GROWTH.
Source: meltwater.com
- 54% OF CONSUMERS USE SOCIAL MEDIA FOR RESEARCH ON BRANDS AND PRODUCTS.
Source: clootrack.com
- 68% OF CONSUMERS SAY THAT SOCIAL MEDIA ALLOWS THEM TO COMMUNICATE AND INTERACT WITH BRANDS.
Source: sproutsocial.com
- INCREASED BRAND VISIBILITY IS THE PRIMARY BENEFIT OF EMPLOYING SOCIAL MEDIA FOR ADVERTISING, ACCORDING TO 93% OF MARKETERS.
Source: thesocialshepherd.com
- IT IS ESTIMATED THAT INTERNET USERS SPEND 1/3 OF THEIR TIME ON SOCIAL MEDIA.
Source: sproutsocial.com
- 76% OF INTERNET USERS ACCESS SOCIAL MEDIA TO RESEARCH PRODUCTS.
Source: Hubspot.com
- 80% OF CONSUMERS HAVE PURCHASED SOMETHING AFTER IT WAS RECOMMENDED BY AN INFLUENCER.
Source: thesocialshepherd.com
- 49% OF CONSUMERS BETWEEN THE AGES OF 18 AND 29 HAVE ADMITTED TO PURCHASING SOMETHING IN RESPONSE TO SEEING A SOCIAL MEDIA AD.
Source: Statista.com
- CUSTOMER RELATIONSHIP MARKETING OVER SOCIAL MEDIA ENCOURAGES CONSUMERS TO SPEND 20-40% MORE MONEY ON PRODUCTS AND SERVICES.
Source: nealschaffer.com
- 72% OF COMPANIES WILL UTILISE DATA COLLECTED THROUGH SOCIAL MEDIA TO MAKE WELL-INFORMED BUSINESS DECISIONS.
Source: sproutsocial.com
- 91% OF BUSINESSES ARE EXPECTED TO INCREASE THEIR SOCIAL MEDIA MARKETING BUDGETS WITHIN THE NEXT 3 YEARS.
Source: sproutsocial.com
- OVER 91% OF MARKETERS DO BUSINESS ON SOCIAL MEDIA.
Source: nealschaffer.com
- THE AVERAGE PERSON USES 7 DIFFERENT SOCIAL MEDIA NETWORKS PER MONTH.
Source: statusbrew.com
- 41% OF GEN Z AND MILLENIALS MAKE AN IMPULSE PURCHASE ON SOCIAL MEDIA EVERY 2-3 WEEKS.
Source: sproutsocial.com
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- 43% OF CONSUMERS HAVE INCREASED THEIR USE OF SOCIAL MEDIA IN THE LAST 12 MONTHS TO DISCOVER NEW PRODUCTS AND BRANDS.
Source: forbes.com
- 80% OF BUSINESS EXECUTIVES BELIEVE THAT IT IS VERY IMPORTANT OR EVEN ESSENTIAL TO INVEST IN SOCIAL MEDIA MARKETING.
Source: Hubspot.com
In conclusion, social media’s immediacy and global accessibility make it a powerful tool in any modern-day marketing strategy. It’s ability to drive engagement, nurture leads and fuel brand growth is unmatched and should never be underestimated. In navigating this digital era of marketing, incorporating social media into your marketing strategy remains pivotal for businesses that are seeking sustainable success.