As technology advances, it is becoming more affordable and accessible than ever before. Equipment and products that were previously associated with big enterprises and high budget firms are now available to the general population.
In the competitive world of video marketing and production, it is becoming increasingly important that your video stands out from the crowd. A particular tool that can take your content creation to the next level is a green screen. At Fortay Media, we boast one of the biggest infinity green screens in the region, with over 325sq ft. of studio space. Here are some reasons why you should go green screen.
Clarity – Visual explanations and learning cannot be underestimated, it allows for better comprehension and understanding, when explaining those complex processes and concepts.
Interactivity – The ability to interact with virtual elements defines how far technology has come. It enhances customer engagement and improves communication between you and your audience
Creativity – Differentiation is key to the unforgiving world of business. Having a green screen allows you to show your content in a unique way, customised to your business; the only limit is your imagination.
Versatility – Shooting multiple scenarios with the same person? The green screen avoids breaking down and building sets, allowing you to complete several shoots in one session, providing greater efficiency for your business.
Consistency – Lighting is a crucial element to video production; it can be a pain adjusting to changes in sunlight. However, if you’re shooting green screen, then you’ve blocked out the ambient light, providing consistency for your business to film every session.
Save time – One of the major advantages of green screen is the ability to shoot where you want, when you want. It removes the extended production time and provides you with 1 location but infinite possibilities. Ideal for businesses looking to get the job done in a timely fashion without hindering quality.
Budget – Green screen eliminates other expenses in the production line, such as: travel, location and operational costs, freeing up more budget to spend in other areas of your business.
Logistical Solution – Possibly the most important benefit, is the capability to control your environment. Filmmaking is still very much a weather dependent process, shooting in a green screen disregards weather, and provides a solution to problems in various areas such as: location, sound, lighting and travel.
Branding – You can take advantage of green screen by superimposing your logo in to the background. Not only does this make your video look clean and professional, but also it provides you with an opportunity to constantly advertise your business or brand your product/service with a company identity.
Extended Usability – Lastly, shooting in a green screen gives you the power to revisit projects in the future, updating any changes that might have taken place with the company branding. In addition, you can shoot extra material and easily incorporate them into the existing video.
Using a green screen is a smart choice for any filmmaker because it brings the quality and production of the video to an entirely new level. No matter what type of video you wish to produce, from a training video, product video or TV advert, here at Fortay Media we know exactly what your content needs to succeed.