10 Tips for Building a Fool-Proof Social Media Strategy from Scratch | FORTAYmedia
  • Home
  • About
        • Video

          Video Production

          Video Strategy

          Video Marketing

          Social Media Video

          Animation Video

          Event Filming

          Studio Hire​

          Explore our studio

  • Work
  • Case Studies
  • Studio
  • Blog
  • Contact Us
building a social media strategy from scratch

10 Tips for Building a Fool-Proof Social Media Strategy from Scratch

Nowadays, having and maintaining a strong social media presence is crucial for businesses to thrive in what is a digital-focused marketing world. Whether you are building awareness around your brand, showcasing your products and services or trying to build rapport with your target audience, a well-thought-out social media strategy can be pivotal in helping you to reach your goals.

To have a strong social media presence, businesses must first start from scratch. Some businesses may have never had a social media account before whilst others may have a social media presence but are unsure on how to maximise their use of it- that’s where this blog comes in. Below we have collated a list of our top 10 tips when creating a social media strategy from scratch, covering everything from setting objectives to measuring success.


10 TIPS FOR BUILDING A SOCIAL MEDIA STRATEGY FROM SCRATCH

TIP ONE: DEFINE YOUR OBJECTIVES

Firstly, you need to decide what you want to achieve from your social media efforts. You may be looking to raise brand awareness, drive traffic to your website, generate leads or boost conversions. By identifying your goals, you can tailor your social media strategy to align with these objectives. It is important to make sure that your goals are measurable, and the best way to do this is to use SMART (specific, measurable, achievable, realistic and time-bound) targets. This ensures that you can measure your success effectively and track your progress.

TIP TWO: KNOW WHO YOU’RE TALKING TO

Businesses must understand their target audience to be able to create content that resonates with them. Taking the time to research your audience demographics, interests, preferences and pain points will provide you with valuable information that informs your social media strategy. Research things like what social media platforms they use and what type of content they engage with, and then use this information to inform your content strategy.

TIP THREE: CHOOSE THE RIGHT PLATFORMS

Not all brands need to be on every social media platform and it’s important that businesses choose the platforms that are most relevant to their target audience and goals. Things such as demographics and user behaviour will indicate which platforms your target audience is active on allowing you to place your focus there. Remember, wherever your target audience is most active is where you can achieve the greatest impact.

TIP FOUR: DEVELOP A CONTENT STRATEGY

Once you have done the initial work such as identifying your goals, target audience and which platforms you will use, it’s then time to develop a content strategy that aligns with what you have decided. This is where you will determine which types of content you will create (for example blog posts, videos or infographics) and the topics you will cover. We recommend creating a content calendar to plan and schedule your posts in advance. This ensures that you are consistently posting across all the platforms that you are active on, improves organisation and allows you to see that you are covering a variety of topics.

TIP FIVE: OPTIMISE YOUR PROFILES

Your social media profiles are essentially your online shopfront, so things like making sure your profile photos, cover images and bios accurately reflect your brand is essential. You should also include links to your website, blog or any other relevant pages to drive traffic there. Additionally, make sure that you use keywords and hashtags that are relevant to your industry to enhance your profile’s discoverability and searchability.

TIP SIX: ENGAGE WITH YOUR AUDIENCE

Engagement is essential to build meaningful relationships with your audience and it’s important to remember that social media is a two-way street. You should be responding to comments, messages and mentions in a timely manner, and engaging in relevant industry conversations. It is also beneficial to encourage user-generated content and customer reviews to foster a sense of trust and credibility around your brand. Remember, the more that you engage with your audience, the more loyal and invested they’ll become in your brand.

TIP SEVEN: MONITOR AND MEASURE

A big part of social media success is monitoring and measuring your content’s performance. This is essential for businesses to be able to evaluate the effectiveness of their marketing activities and make well-informed decisions about their strategy. Businesses can gather data such as engagement metrics, reach, followers, website traffic and conversions using social media analytical tools to review their success and gather intel about what is working and what is not. Making sure to regularly review this performance data will help businesses to optimise their campaigns by using valuable insights and data to guide their strategy.

TIP EIGHT: EXPERIMENT

The social media world is constantly changing and what works today might not work tomorrow. It can be advantageous to experiment with different types of content, different posting times and different marketing strategies to see what works best with your target audience. Moreover, having the commitment to continuously improve your marketing strategy is essential for you to stay ahead of the industry and maintain a competitive edge.

TIP NINE: BE CONSISTENT

Consistency is a huge part of building a strong social media presence. Businesses should commit to a regular posting schedule and maintain a consistent brand voice across all of their platforms. This consistency will help to strengthen your brand’s identity and make it easier for audiences to recognise your brand’s content. The more recognisable your content is, and the more content there is to discover, the more likely that consumers will engage with it and, as a result, your brand will grow.

TIP TEN: STAY INFORMED

Lastly, it is important to stay informed about the latest developments and best practices in social media marketing. Follow industry experts, attend webinars and conferences, and subscribe to relevant publications to stay updated on the latest trends, tools and techniques.


So, there we have it- our top 10 tips for creating a fool-proof social media strategy from scratch. If you have any questions about how we can help you to build up a strong social media presence get in touch with us and we can arrange a discovery call.

Share this post