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Video content can be published on several different social media networks (most of them) and comes in two main forms.
Pre-filmed/edited: these videos are filmed and edited prior to publishing. For example, an educational video showing consumers how to use their new exercise bike. These videos tend to be published on platforms such as Instagram reels, TikTok, YouTube and Facebook.
Live/real-time video: these are videos created and published in the present moment. For example, a behind-the-scenes look at a warehouse producing drink bottles. Popular platforms to post these types of videos on are Instagram and Snapchat stories or Live Stream videos on platforms such as TikTok.
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Video content is used to promote products and services, increase brand awareness and engagement, and reach audiences that are more responsive to videos such as children. It works for both B2B (business to business) and B2C (business to customer) marketing strategies and is becoming a favourable method of marketing.
SO WHY SHOULD YOU USE VIDEO?
- BOOST YOUR CONVERSIONS.
According to Social Media Today, 90% of consumers say that video can help them make purchasing decisions.
Video content is an effective method to get consumer attention by publishing it on landing pages. Research shows that consumers typically stay 2 minutes longer if there is a video on a webpage which encourages them to stay on your website longer and browse around.
Consumers can get an up-close view of the products they are potentially buying as well as content explaining the product/service. This information is delivered easily via video content which means that consumers understand the product/service better and how it will benefit them.
Ultimately, this increases the chances of consumers buying the products/service, thus better conversion rates, as consumers are more informed about where and why they are spending their money.
- SEARCH ENGINE OPTIMISATION.
SEO is the process of improving your website to increase its visibility in search engines whenever people search for products you sell, services you provide or information on topics you have knowledge or experience in. The better visibility your pages have in search results, the more likely that you are to be found and clicked on.
82% of global internet traffic came from video in 2022.
Search engines see video as high-quality content which improves the website’s SEO ranking.
Popular types of video content to upload include YouTube ‘How to’ videos as Google includes YouTube videos at the top of the search page for many search terms.
As long as your videos are optimised appropriately, include relevant keywords and meta tags and have an appropriate title, your SEO rankings will improve by incorporating video content into your marketing strategy.
- GET PERSONAL WITH YOUR CONSUMERS.
Videos provide a personal look at your brand and its products and services.
Real-time content such as stories and Livestream video achieves the illusion of face-to-face interactions with your audience which builds brand trust and adds personality to your business
This type of content shows your consumers that there is a face behind your brand which makes your business more relatable to your consumers and builds a relationship with them. This can lead to customer loyalty and repeat purchases as your brand is more trusted by your consumers.
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- EDUCATE YOUR AUDIENCE.
94% of marketers say that utilising video content has helped to increase their user’s understanding of their products and services. This makes their consumers more likely to buy their products as the consumers are more informed about where their money is being spent.
There are various ways that a business can use video content to educate its audience; how-to videos, demonstrations, Q&A sessions, expert interviews, and explainer videos, the list is endless!
Again, this builds a relationship with your customers as you are adding to their customer experience which will increase brand trust and improves customer value.
- PEOPLE LOVE VIDEO!
Data shows that over a billion hours of YouTube is watched around the globe per day.
Video content is easier to watch and listen to compared to reading posts with lengthy amounts of text. For a lot of people, this makes video content more convenient for them.
Video content engages viewers as it combines sound, movement, and text. It’s been said that one-minute worth of video is worth 1.8 million words.
Especially in recent years, video content has grown in popularity and it continues to grow with emerging and innovative platforms such as TikTok fuelling the growth.
For more information about how to get the most out of your business’s video content marketing strategy, don’t hesitate to contact us.