People don’t buy from businesses, they buy from people, and Company Culture videos are the perfect way to show off your people.
A company culture video can be the perfect first step your brand takes into the world of video marketing. It paints a wide stroke for your promotional efforts and can be used in a variety of ways with both internal and external audiences.
This style of video is usually a snap shot of the people behind your business, however the story you choose to tell can be based around any part of your brand.
Every company has certain traits or rituals that makes their workplace different. Whether it’s Fish and Chip Friday, Casual Monday or an office dog, these quirky features show a personal side to your business and help to build engagement with your audience.
In order to create a successful Company Culture video, there are a few things you need to think about first.
Identify your audience – Is your video for a potential customer, or potential employees?
If your video is for a potential customer, you need to then identify your brands core values, and how these are illustrated with the activities and people in the business.
Make a shot list of everything you want to include in your video, such as break room activities or board room meetings. Then add some detail and make it personal – add awards, personalised mugs, wall art and other quirky features that will set your video apart.
These little details are vital for creating an engaging video and brand for your business. It doesn’t need to be complicated, just enough for you to understand what shots and detail best represent the company.
Keep it short. We recommend no more than 2 minutes to keep audience attention. Even shorter versions will work better on specific social media platforms.
Be sure to add your logo throughout the video, whether that’s a bug in the corner or adding it to the beginning or final shot.
Remember, this video isn’t about a hard sell. A Company Culture video should be entertaining and resonate with your audience enough for them to remember you.
If your video has created a buzz, it’s time to start making more. However, if your views are lacking, try a different angle until your audience begin to respond. If done well, your company culture video should showcase your video with a sense of honesty that will increase trust and communication.
If you’re looking for more information when it comes to creating your own Company Culture Video, or if you need any help for other digital marketing services. Get in touch.