Successful Videos Are A Result Of Campaigns Built From Extraordinary Ideas

78% of people watch online videos every week. Marketing not only ensures your video is viewed but is engaged with in a way that enhances your brand.

Video Marketing is an effective way of connecting with new customers, developing existing customer relationships and building brand trust and loyalty.

Avail The Best Video Marketing Services in Sheffield

Grabbing the attention of potential customers is becomingly increasingly important.

In a world where buyers do online research before deciding to buy. Video Marketing helps to establish credibility and expertise whilst personally enticing your audience into hearing what you have to say.

Video Marketing That Works

Steel City Marketing

In order to introduce the people behind the business, as well as the professional services they provide, our video team worked with Steel City to create a range of social media videos starring themselves. 

Their Brand Out – Stand Out campaign focuses on answering the most popular questions asked about their products as well as a range of different tips and statistics to show the businesses expertise.

“We knew we could leave Fortay Media to do what they do, and produce something that just looks amazing”James Biggin, Managing Director

John Wilson Blades

To build brand identity, we created a piece for John Wilson blades focussing on the struggles of a female figure skater, and the determination to reach her full potential and beyond.

Acknowledging the history, products, brand ethos, target audience and followers ensured we had the tools and knowledge to produce a video that would resonate with the brand.

“For views on the video across Facebook, Instagram and Twitter we’re creeping up on a quarter of a million. Across the platforms we only have 25,000 followers, so we were pleasantly surprised to look at the analytics”Tom Cantwell, Chief Executive Officer

Video marketing isn’t just B2C focused

Video is a powerful marketing tool for all businesses looking to increase leads and conversions.
With videos being a great way to share product information, utilising them throughout the buyer’s journey can help to further qualify B2B sales leads.

Creativity for B2B videos are no longer limited with online Video Marketing fast becoming top priority for brands. According to a study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around with 62% saying that video helps them to build brand awareness.

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In 2021, people will spend 100 minutes a day watching online videos
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Viewers claim they retain 95% of a message when obtained via video
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93% of brands gained a new customer because of a video on social media