Successful Videos Are A Result Of Campaigns Built From Extraordinary Ideas

78% of people watch online videos every week. Marketing not only ensures your video is viewed but is engaged with in a way that enhances your brand.

Video Marketing is an effective way of connecting with new customers, developing existing customer relationships and building brand trust and loyalty.

Avail The Best Video Marketing Services in Sheffield

Grabbing the attention of potential customers is becomingly increasingly important.

In a world where buyers do online research before deciding to buy. Video Marketing helps to establish credibility and expertise whilst personally enticing your audience into hearing what you have to say.

Video Marketing That Works

Steel City Marketing

In order to introduce the people behind the business, as well as the professional services they provide, our video team worked with Steel City to create a range of social media videos starring themselves. 

Their Brand Out – Stand Out campaign focuses on answering the most popular questions asked about their products as well as a range of different tips and statistics to show the businesses expertise.

“We knew we could leave Fortay Media to do what they do, and produce something that just looks amazing”James Biggin, Managing Director

John Wilson Blades

To build brand identity, we created a piece for John Wilson blades focussing on the struggles of a female figure skater, and the determination to reach her full potential and beyond.

Acknowledging the history, products, brand ethos, target audience and followers ensured we had the tools and knowledge to produce a video that would resonate with the brand.

“For views on the video across Facebook, Instagram and Twitter we’re creeping up on a quarter of a million. Across the platforms we only have 25,000 followers, so we were pleasantly surprised to look at the analytics”Tom Cantwell, Chief Executive Officer

Video marketing isn’t just B2C focused

Video is a powerful marketing tool for all businesses looking to increase leads and conversions.
With videos being a great way to share product information, utilising them throughout the buyer’s journey can help to further qualify B2B sales leads.

Creativity for B2B videos are no longer limited with online Video Marketing fast becoming top priority for brands. According to a study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around with 62% saying that video helps them to build brand awareness.

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In 2021, people will spend 100 minutes a day watching online videos
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Viewers claim they retain 95% of a message when obtained via video
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93% of brands gained a new customer because of a video on social media

The Best Video Marketing Company Based in Sheffield

Video is a powerful tool; with the right planning and production it delivers change for brands of all industries. However, it isn’t enough to just have a beautiful video it must be launched in the right way to the right people.
From planning through to distribution, digital PR and ROI measuring, our video marketing services broadcast your content and channels to your ideal target market. 

For your video to be successful it needs to be reinforced with a strong strategy. A customised marketing campaign ensures that your video is placed directly in front of your target audience. It raises brand awareness, increases click-through rates and most importantly generates more quality leads and conversions.

How it’s done

Video Marketing

We start with a thorough audit of your industry and your key objectives helping to identify the most effective way to position your videos online

Video SEO

Your video needs to be seen by your target audience. Video SEO helps to achieve brand engagement and conversions through increased clicks and video views

Content Repurposing

Video can reach a variety of different target audiences in a range of formats. Whether it’s creating shorter snippets from longer videos, resizing to suit different platforms or distributing in different forms of content.

YouTube

The most popular video sharing platform. The right tags, titles and descriptions help to ensure that your YouTube channel is attractive to your target demographic – this also helps with SEO

Social Media

Strategic and engaging social media posts help to ensure your videos are viewed, shared and talked about online, generating maximum brand exposure

Advertising Campaign

Using a carefully curated blend of campaigns, ads and ad groups your video will be published to generate the right attention from your target market

When it comes to video marketing, there’s nothing you can’t do.
Whether you’re looking to show recent customer feedback in a video testimonial or launch products in a new and exciting way, video is one of the most versatile tools you have to grab audience attention.

Facts tell but stories sell. Let us help you to tell your story through Video Marketing.

Wanting to explore something different? We’re listening.