Video Strategy Services in Sheffield | FORTAYmedia
Cut Through The It’s Time To Talk Video Strategy

Whether you’re looking to increase brand awareness or to increase sales, successful videos that gain the best ROI, are created through well planned, multi-channel video strategies. 

96% of consumers between the ages of 18 – 34 watch videos several times throughout the week. A successful video strategy ensures your videos are effective in achieving your business goals.

Video is complex. Unlike other communication techniques,
video cannot be instantly and easily distributed.

Considering the creative, technical, storage, distribution, formats and security all whilst keeping your brand ethos and goals in mind can be difficult. That’s where we come in. Our strategic approach to video ensures you get the results you’re looking for. 

Get in touch with us to know how we can help you with your video strategy, increase brand awareness and create a buzz.

Our Video Strategy Process

Strategic Decisions

We start by identifying your objectives, target audience and budget. This helps us to understand the role video will play in your strategy, who the video is for and the type, length, format and number of videos we can produce.

Infrastructure

Where and how are you going to host your video. Is your video for internal use, for the sales team or for public consumption? Our infrastructure also covers who will be involved in the video and at what stage, including your team and ours.

Planning
The planning stage can cover an array of areas. From understanding the type of video you’re looking to create, any work that needs to be outsourced or done in house, creating a video brief, storyboarding and scriptwriting. Your video should have a clear and measurable goal with this kept in mind during the planning stage.
Production

What production requirements are needed? This includes everything from sourcing locations and deciding who needs to be involved. Keeping in mind any deadlines for completing the video, planning the production stage makes video creation a smoother process.

Broadcast
This is where marketing and sales work together. How will the video be distributed to create the best ROI for your business? What other marketing materials do you need to accompany the videos created and do you have a budget from promoting the content.
Review

In the review stage we outline the best metrics to measure the effectiveness of the video. What are your KPI’s and how are we going to measure them at this stage?

Successful Video Strategies

Forming a clear strategy is the key to getting video right

Great video content has a number of benefits for your business. As it is visual, you can use video in a number of different ways from teaching complex concepts to sharing stories and inspiring marketing specific actions.

Video has the unique ability to convert like no other form of content, this is because you can track and measure audience engagement in a really meaningful way. You can tie your videos directly to deals they’re helping to influence, and you can also see which assets are actually resonating based on engagement analytics.

0 %

65% of executives have visited a brands website and 39% have called them on the phone after watching a marketing video

0 %

52% of marketers say video is the type of content with the best ROI

0 %

64% of consumers will make a purchase after watching branded videos on social platforms

An ambient strategy is necessary to ensure that each video you create drives action and is a piece of a larger whole. Your content should inform and reach your audience at every stage of their journey. 

Every video you create should be tailored to answer a question, raise brand awareness or support any KPI’s you choose to measure. Your strategy should also detail the primary distribution points for your video – YouTube, Facebook, LinkedIn, Twitter, Instagram