Among the many content formats, video stands as an indispensable tool for businesses that are aiming to communicate their messages effectively and engage with their target audience. However, with the various video styles available, the task of choosing the right one for your business can be challenging. In this blog, we will delve into the world of video content and explore key considerations that will help you select the perfect video style for your business.
Before choosing the video style that is going to be best for your business, it is firstly crucial to understand the different video types that your business can choose from. Each style of video serves a unique purpose, and it is key to align your choice with your business goals and your audience’s preferences.
How-to videos, product demonstrations and tutorials are all examples of this video style. These videos are all about providing value and expertise to your audience. If your business revolves around complex products or services, these types of videos can simplify information and will help you to build credibility by showcasing your industry knowledge.
Humans are wired to connect with stories, and narrative videos enable you to tell your brand’s story in a compelling and relatable way. These videos evoke emotions, make your brand more memorable and create a deeper connection with your audience.
When simplicity and creativity are the most important, explainer and animation videos come into play. These videos break down intricate concepts, making them easier for your audience to understand. If your business offers a product or service that requires an explanation, these videos can be a visually engaging solution.
Testimonials and interviews can be a useful way to humanise your brand by establishing trust and authenticity. Showcasing the faces behind your brand or featuring satisfied customers can foster a personal connection between brands and their audiences. This is because these videos provide social proof which has a profound impact on consumer decisions.
This type of video is quickly gaining traction. Live videos offer an authentic and immediate connection to audiences which creates a sense of transparency and encourages real-time interaction. Behind-the-scenes, live events and Q&A sessions are all examples of this in-the-moment video style.
UNDERSTANDING YOUR AUDIENCE
Understanding your audience is possibly the most crucial aspect of any successful video strategy. Different demographics respond differently to various video styles, so you should tailor your choice to suit your audience’s preferences, interests and behaviours.
Make sure to consider the age, location, gender and interests of your target audience. Younger audiences may resonate with more dynamic and captivating content such as animation videos, whereas older demographics may appreciate in-depth educational videos more.
The different marketing channels play a huge role in this choice as different platforms cater to different content preferences. Platforms such as Instagram and TikTok require more concise, attention-grabbing content, while platforms such as YouTube allow for longer-form educational or narrative videos.
Ensure that you pay attention to your audience’s behaviour. Do they engage with short, snappy content, or are they more likely to prefer a longer in-depth video? Knowing how your audience prefers to consume video content will help to guide your choice of video style.
ALIGNING WITH BUSINESS GOALS
Once you understand your audience, the next step is aligning your chosen video style to your business goals. Different video styles serve different purposes, and selecting the right one can significantly impact the success of your business objectives.
If brand awareness is your primary goal, consider narrative videos. This style of video can help to create a lasting impression and make your brand more recognisable. If you craft a compelling narrative that reflects your brand values, you will resonate with your audience and drive success.
For lead generation, educational videos or webinars are usually the most powerful type of video. Providing valuable insights or exclusive content in exchange for contact information can help to build up a qualified leads list.
When working on the launch of a new product or service, explainer and animation videos work exceptionally well. These videos visually showcase key features, benefits and product uses which generate excitement and anticipation among your audience.
If this is your priority, consider live videos and interactive content. Hosting live Q&A sessions, behind-the-scenes looks and interactive polls encourage real-time interaction and strengthen the connection between your brand and your audience.
MONITORING AND ANALYSING
What works today, might not work tomorrow so it is important to regularly monitor and analyse the performance of your chosen video style. Keep an eye on relevant metrics such as engagement rates, views and conversions to give you those all-important insights that will guide your video marketing strategy.
It’s not a one-size-fits-all solution when choosing the right video style for your business. It requires an understanding of your audience, alignment with your business goals and a commitment to monitoring performance data. By carefully selecting the video style that resonates most with your audience, you can create compelling content that builds brand loyalty, boosts conversions and makes your brand memorable.
If you’d like a professional opinion on which video style may benefit your business, get in touch with us.