When a website is responsive, the design is able to flex and adapt to the size of the screen it is being viewed on. Using an iPhone, Tablet or normal desktop computer, the viewing experience will be the same no matter the device. Previously, viewers had to deal with having to zoom to navigate their way around a large website to find the content they are searching for. With responsive web design, interaction is made easier as it acknowledges the device being used to access the website and if a touch screen is being used to navigate.
Mobiles have made it easier to search on the go. People now view websites using various devices, but are they having a great viewing experience on each? Responsive web design works on a variety of different devices, including upcoming and future products. Having a website that is compatible with all devices, past, present and future, ensures no extra cost every time a new device is released.
Having a responsive website is now more important than ever, due to Google’s recent release of their mobile-algorithm change. Beginning April 21st, Google will begin to rank websites based on their mobile-friendliness, rewarding websites that are fully optimised for mobile platforms. The changes Google has made are making it easier for mobile users to find results that are optimised for the screen they are using. Making it easier for users to have a better viewing experience.
Having separate websites for both desktop and mobile equals more work, this is because separate SEO campaigns will need to be developed for both sites, to ensure they rank well. Having a responsive website ensures only one SEO campaign in place, resulting in less work and increased cost effectiveness.
Having one website also helps marketers track visitors and traffic based on the clicks received, thereby giving a more accurate representation of goal conversions source and number of visits. A responsive website will also reduce the load time of each page. Businesses often lose customers due to long website waiting times.
No longer is it ‘enough’ for businesses to have a website that is compatible for desktop and mobile only. Businesses are now expected to have a website that is compatible to all the variations of desktop, mobile and tablets that are used to access the internet. Having a responsive website will help provide a better user experience and ensure businesses are up to date with all the latest technology.
Responsive web design works out a better investment for any business, this is because they are not having to spend money on the development of multiple sites. Rather, you pay for one, well designed, responsive website tom work on all devices.
Responsive web design is no longer a trend, but a must to ensure you’re getting the most of your business online. Not only will you rank well on Google, your customers will also be satisfied with their viewing experience, and therefore want to engage with your business.