Are you looking to increase your sales? Would you like to get a higher website traffic?
Do you want to be closer to your audience and improve your social media strategy?
Writing good blog content isn’t enough anymore, it is becoming increasingly difficult to engage with audiences through big blocks of text.
Video is not only a closer way to communicate with your audience, but it is also continuously beneficial to your company and brand.
What is a Corporate Video?
A corporate video covers many bases, but it is generally a video that showcases something about a company, whether it’s a product or service, its culture or customer testimonials.
Video is a great way to raise awareness of your brand, but it can do far more.
Corporate videos can be used for many different purposes
There are a range of different Corporate Videos:
The Brand Video
A video that encapsulates your brand in one short, catchy video.
This video shows your customer’s great feedback about your brand, products and services. It is an excellent way to get closer to your audience by building trust with them.
Instead of a text heavy, long FAQ section, companies are choosing to have this quick and easy resource to answer potential consumer’s questions.
Product demonstration videos can be really handy especially if your product has different features that are hard to explain. These videos de-virtualise the product or service and make it more appealing to your audience.
Internal Communication Video or Training Videos
A video that condenses information that you regularly need to deliver to your employees. They make learning internal procedures easier for the members of the team.
It is a great way to introduce your business to new possible applicants, giving them an insight into the company.
What makes Corporate Videos so valuable?
Video content drives engagement
Video brings together two things that succeed in catching our attention: movement and noise.
Audiences are more likely to click on a video than to read through a long text. Internet users will always choose to consume content that require less effort and time.
According to a study conducted by Wistia, people spend almost 3 times more time on websites with video than those without.
Videos are shareable on social media
One of the best reasons to engage with corporate videos is that they can be shared on social media. Memorable corporate videos are more likely to be shared, helping to increase your organic engagement.
YouTube, Vimeo and other video sharing sites are encouraging video sharing by using links or embedded codes, which makes it easier for people to share the content on their blogs or social media accounts.
According to a Hubspot study, 83% of consumers would consider sharing video content with their friends if it is specific to their interests.
It’s like free advertising!
Videos increases traffic
Two-thirds of all internet traffic is accounted by videos. That means videos can bring a lot of potential client traffic.
More traffic means more sales. That’s worth the investment!
Videos increase your Search Engine Optimisation (SEO)
Google’s algorithms are increasingly prioritising websites with video content. It does this by searching for different types of media featured on website pages, rather than just relying on text to determine the quality of a website.
Including video on your web page increases organic traffic and makes your site more likely to get backlinks. How great is that?
Video will increase engagement with your potential consumers, this carried the ball further down the field and translates to higher sales. What makes video so special is that it simulates a real-life experience, which can help consumers feel like they have experienced from a product or service even if they haven’t.
Videos allow you to be closer to your consumers
Don’t miss your opportunity to show the personality behind the logo of your company, as it will bring the company, and its products closer to your audience. This will not only make them like you, but also remember you.
Show who you are.
Videos give Feedback
Testimonials or case studies are a great way to allow your clients sell your business for you. People trust other people more than they trust a brand. Why not have those people sell for you?
A testimonial is ideal to show first-hand how great your company, product or service is, as well as build trust and credibility.
A whopping 92% of customers even said that they look to testimonials prior to making a purchase decision, according to this study.
Further, nearly 90% of customers said that they trusted these types of reviews just as much as personal recommendations.
To top it off, over 70% of participants in the same study said that positive video testimonials significantly increased their trust of that specific business.
Check out some examples here:
Videos are easy to watch
Visual content can deliver a message better than any other form of content. Our brains compute information in a more efficient way when having visual content to support it, helping audiences to remember your business message.
This type of content is normally more appealing than just text, keeping viewers interested.
Videos gather different types of content
A video can encompass all other types of content, including text, music, photos, links and even podcasts. Everything to fulfil the audiences needs in just a click.
Videos are entertaining
Offer an element of fun whilst promoting your business. Compelling storylines maximise the reach of the company and offer people a reason to connect.
Tell people about the story behind your company in an enjoyable way and let people connect with it emotionally.
What better way to do this than a professional corporate video?
How to make your Corporate Video interesting?
Think about what makes your company unique
It is impossible to communicate everything about a company in a single video. Think about what you want to highlight about your company. Choose a few messages you would like to deliver to the viewer and address them.
Try to keep it simple. The more they can remember, the better.
Stick to just a few ideas and let them discover the rest.
Diversify your content
When making your corporate video you will realise there’s a lot of information you want to fit into one video. It’s important to diversify your content, pick a topic and focus on that. Then don’t stop at one video.
Remember that Google’s algorithms love video content, so you can’t afford to stop at just one video!
Keep it simple and short
People in modern times will only briefly give you their attention. Write a concise script that summarises your ideas in a simple way. Don’t get too wordy!
Find the purpose of your video…
… and stick to it. It’s easy to get lost in many areas when trying to cover a lot of different subjects. Stay focused on your purpose and create more videos if one is not enough.
Is it really interesting?
Make an effort to judge your idea through the eyes of your audience. Think about how much content users are consuming nowadays. Is it interesting enough for them to engage with and remember?
Invest in the quality of your video
You don’t want to go through all this process to produce a video that doesn’t reflect your professionalism. At FORTAYmedia we understand your needs and we will discover what is it that you want to express in your corporate video. Together we will create a video strategy that suits you and your target audience.
How much does it cost?
You might be wondering by now, how much does this cost?
In this video we explain why it’s almost impossible to give a standard reply to that question
The answer: it depends!
All in all:
It is undeniable: videos are the most effective type of content for promoting companies, services or products online. Being both versatile and profitable, it is the perfect boost to attract your potential customers.