Let’s be honest, we’re all a little impatient online. If a website doesn’t load in three seconds, we’re already clicking away. If a product looks confusing, we lose interest fast. And if a company can’t explain what it does in under a minute? Forget it.
That’s where explainer videos come in.
Explainer videos are short, snappy videos that tell your brand’s story or explain your product in a way that’s easy to understand and fun to watch.
If you’re wondering whether you need one, the answer is yes, and here’s why.
PEOPLE DON’T LIKE READING
When people land on your website or social media page, they don’t want to scroll through paragraphs of text to figure out what you do. They want answers that are simple and readily available. Explainer videos do exactly that- they just get straight to the point.
In just 60 to 90 seconds, a good explainer video can answer all the main questions: What do you offer? Who is it for? How does it work? Why should I care?
VIDEOS ARE ATTENTION MAGNETS
We live in a world that’s full of distractions. Emails, notifications, pop-ups, TikToks, group chats, the list continues. So when someone gives you even 30 seconds of their attention, you’ve got to make it count.
Explainer videos are made to hook people in and keep them watching. They combine creative elements and storytelling to grab attention right away. Once people are watching, they are way more likely to stick around, learn about your brand and actually remember it later.
Bonus: if you put a video on your homepage, people are more likely to stay longer which is great for your site’s bounce rate and SEO.
THEY MAKE COMPLICATED STUFF SIMPLE
If you’ve got a product that’s hard to explain, an app that solves a niche problem or a process that’s unique to your business, explainer videos shine when it comes to breaking things down in a simple, visual way.
You can use animations to show how your app works, use characters to walk through a problem-solution scenario or just tell a quick story that makes everything click.
You’re basically handing your audience a cheat sheet, and who doesn’t love one of those?
THEY’RE PROVEN TO BOOST CONVERSIONS
Here’s a stat to make your ears perk up- landing pages with videos can increase conversion rates by up to 80%, meaning people are way more likely to buy, sign up or click that CTA after watching a video.
Why, might you ask? Because videos build trust.
Videos show you’re legit, help people understand what they’re getting and minimise confusion. When people feel more confident in your business, they’re way more likely to take action. So if you’re trying to turn more visitors into customers, an explainer video should be on your radar.
THEY’RE PERFECT FOR SHARING
Think about the kind of content you share online. Funny animal videos? Inspiring stories perhaps? Regardless, the chances are that they’re all videos.
Explainer videos are highly shareable, especially if they’re clever or entertaining. People love sending quick videos to coworkers or friends when something looks useful or they think it might resonate with them. If your video is catchy and concise, it can be shared across plenty of channels meaning more eyes on your brand without paying extra for ads.
THEY WORK EVERYWHERE
One of the best things about explainer videos is how versatile they are. You can use the same video but in multiple places like on your homepage, landing page, product page, in social media ads, emails or during sales pitches.
It’s a one-time investment that keeps on giving, and with a few tweaks, like trimming the length or adding subtitles, you can adapt it to different platforms easily.
THEY MAKE YOUR BRAND FEEL HUMAN
Last but not least, explainer videos let your brand’s personality shine. Whether you go with a quirky animation, a friendly voiceover or a clean, modern-style video, it’s all about sharing your message in a way that feels authentic to you. That’s what people connect with.
In a sea of faceless brands, having a video that talks directly to your audience in a real, relatable way can make a huge difference.
Should you make one?
If you’ve got something to say, and let’s face it, as a business you probably do, an explainer video is one of the best ways to say it. They’re fun to watch, easy to understand and great for conversions. They help you stand out, simplify your message and build trust with your audience. Plus, people just prefer video these days so why not make use of it? An explainer video might be exactly what your brand needs.