Technological innovation is more inclusive than ever.
Technology is advancing at unimaginable rates and these advances have increasingly become more accessible and more affordable. A popular technological discovery for businesses is the use of a green screen studio for video production.
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FIRSTLY, WHAT IS A GREEN SCREEN?
A green screen is a bright green backdrop that is digitally edited in the post-production process to create an environment, even if it is not real. The green screen is usually placed in the background of a shot to allow for digital effects in post-production.
Green is used as it is the most distant colour from human skin tones and it is not a colour that is commonly used in props and costuming either. This is important as nothing can be the same colour as the background otherwise that will also be removed in the post-production process as well (I doubt you’ll want a floating head in your corporate video).
WHAT ARE THE BENEFITS OF USING A GREEN SCREEN STUDIO?
1. Save Time
Limitless locations, all in one place.
A green screen allows you to shoot wherever you want, whenever you want without the need to travel. This reduces production time because travelling to different locations is no longer necessary.
It also prevents you needing to take the time to change the set and surroundings which can also be very time consuming.
2. Save Money
Location, travel, and operational costs are naturally reduced from not needing to shoot in various locations.
The set will be digitally edited in during post-production, meaning that less money will be spent on set design, props and backgrounds.
3. Explore Creativity and Versatility
The possibilities are limitless with a green screen. All you need is an idea and then you can let even the most obscure parts of your imagination run free.
Essentially, you can make the impossible a reality. Originality is the key to building a strong brand and with a green screen, you can be as unique as possible.
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4. Customise Your Videos
Branding is the process of creating a distinct identity for a business. This can include elements such as a logo, tone of voice, colours, font and visual design.
A green screen offers many options that will allow you to utilise that branding throughout the video. For example, you could include the company logo in the background. This will make your videos look more professional and well-produced as well as strengthen your company’s identity.
5. Extended Usability
You can revisit green screen products as many times as you want in the future and use the footage for various purposes because of how versatile the material is.
For example, you may change your company logo and want to replace your old logo in the video, or you may want to add some extra footage in. A green screen allows you to do so.
6. A Logistical Solution
Green screen allows you to control things that are usually out of your control; weather, for example. With a green screen, the weather is whatever you want it to be.
Speaking of weather… You also won’t have to fight against inconsistent factors like sunlight on location when using a green screen. A green screen studio will have a lighting set-up that is fully within your control.
And if there are scheduling difficulties, you can shoot two people separately and combine the shots as if they were filming together the whole time.
7. Increased Interactivity
As mentioned earlier, the impossible becomes a reality with a green screen. The virtual world and real world can become one as humans are able to interact with virtual elements through advanced technology.
This will improve audience engagement and will make sure your content is standing out, as it should, in order to get your business noticed.
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There are many possibilities when using a green screen, all you need is the original idea and then you can get to work on bringing it to life. Got an idea already? Let us know!
If you’re curious to see how far you can go with a green screen, contact us to talk about your options in our 325sq ft. green screen studio space.