The term ‘green screen studio’ sounds like something that’s reserved for big-budget films or YouTubers with way too much tech gear.
You probably think it doesn’t have much to do with you as a business owner, but it actually does.
Green screen studios aren’t just for Hollywood anymore. They’ve become a secret weapon for businesses of all sizes who want to produce professional, flexible and captivating video content without needing to fly to Dubai or rent out a castle for their next shoot.
WHAT IS A GREEN SCREEN STUDIO?
A green screen studio is a dedicated space where videos are shot against a bright green backdrop. That background is then digitally removed in post-production and replaced with… well, literally anything you want! A quiet office? A bustling city street? Your product floating in outer space? All possible. All clean. All controllable.
This technique is called chroma keying, and it’s been used for decades in film and television. Ever wondered how the weather lady is standing in front of the UK telling us it’s forecast rain AGAIN? Yep, green screen.
But green screen magic isn’t just reserved for TV anymore. Now, businesses are using green screens to create high-quality promo videos, explainer content, training courses, YouTube intros, virtual presentations, the list just goes on!
WHY USE ONE?
Let’s say you want to shoot a video that looks professional, polished and on-brand. You have two options:
- Find a cool location with good lighting, minimal background noise and no random people walking into your shot. Set up your gear. Cross your fingers that the weather behaves. Hope it doesn’t cost a fortune. OR…
- Walk into a studio where everything is already set up- lighting, sound, camera and green screen. Film your content in a quiet, controlled environment where you can be anywhere in post-production and work within your budget.
Guess which one’s easier?
Green screen studios offer massive flexibility. Need to shoot a bunch of content over a few hours and make it look like it was filmed over a month? Done. Want different backdrops for different brands or campaigns? Sorted. Want to add animated graphics behind you while you speak? No problem.
It’s content creation on your terms.
WON’T IT LOOK FAKE?
Good question. A green screen video can look fake, but only if it’s not done right.
We’ve all seen bad ones, but that’s not the green screen’s fault. That’s bad lighting, poor post-production or using low-end gear. A well-lit, properly shot green screen video looks incredibly clean and sharp. With the right team behind the camera (hi, that’s us), the average viewer won’t even realise it’s green screen!
In fact, most of the ‘office videos’ you see on social media or business websites were filmed in a studio, not a real office. Go figure!
OUR GREEN SCREEN STUDIO
We built our own in-house green screen studio because we kept seeing how many of our clients wanted to create high-quality videos but didn’t have the time, location or equipment to do it on their own. So we decided to make it easy for them.
Our studio is fully equipped with pro-level cameras, lighting, audio and editing tools. You don’t need to worry about setup, technical issues or what colour top not to wear (hint- not green) because we’ll guide you through everything.
Want to bring in your own videographer or creative team? That’s fine, we have both wet and dry hire packages available.
Want us to handle everything from start to finish, including scripting and editing? Even better.
It’s your shoot, we just make sure it’s everything and more than you imagined however we can.
WHO SHOULD BE USING A GREEN SCREEN STUDIO?
Honestly? Pretty much anyone who wants to step up their video game.
- Coaches, consultants & educators: record lessons and promotional content
- Start-ups & small businesses: shoot clean product videos or snappy social media content
- Marketers & content teams: create a variety of scalable video assets
- YouTubers, streamers & podcasters: level up your set without needing to redecorate your spare room
Green Screen can handle any type of digital marketing content.
You don’t need to be Steven Spielberg to take advantage of a green screen studio. You just need to be someone who wants to make scroll-stopping video content and get more done with less effort. Having a solid studio setup behind you makes everything that bit smoother, faster and more fun, of course.
So if you’re ready to stop filming mediocre content and start producing video content that actually looks professional, get in touch with us.