Marketing a small business can be tough, but if there’s one marketing move that consistently delivers, it’s video.
We understand- you’re doing a million things, your budget isn’t bottomless and the idea of getting in front of a camera might be scarier than your next tax bill. But if you’ve made it this far, we hope it’s clear that video marketing can no longer be optional.
The good news? We’re here.
The truth is, you don’t need a massive budget, Hollywood actors or to go out and buy fancy equipment to make video marketing work. In fact, video has become one of the most effective, affordable and human ways to grow your business.
WHY SMALL BUSINESSES SHOULD CARE ABOUT VIDEO MARKETING
People are scrolling fast and skipping faster, meaning content that is engaging, easy to digest and more fun than reading a wall of text is the way to stop them in their tracks.
What kind of content is engaging, easy to digest and more fun than reading a wall of text? Video.
- People actually watch it (and remember it for that matter)
You have about 2–3 seconds to stop someone from scrolling. Video does a better job at that than text or photos.
As humans, we are naturally drawn to motion, sound and a good story. Video captures our attention quicker than any other form of media and holds it longer too.
More importantly, people remember what they see in a video so you can be rest assured that whatever message you’re trying to get across will stick.
For a small business, that’s a big deal when someone remembers you as it builds trust.
- Video gets more eyes on your business
Social media platforms are prioritising video in their algorithms so if you want to show up in feeds, video is your best bet. Why? Because people can’t get enough of it.
According to recent statistics, people are watching an average of 17 hours of video every week. On top of this, video posts get 1200% more shares than text and image content combined.
Posts with video consistently get more engagement, shares and reach than those without so it’s one of the most effective ways to boost your online visibility without paying for ads.
- They’re great for SEO
If your business has a website (and we hope it does), adding video can massively boost SEO because Google ranks pages with video higher. This means you have a better chance of showing higher on the search engine results pages.
Plus, if you upload videos to YouTube (which is owned by Google), your chances of being discovered just doubled.
- It builds trust fast
One of the biggest reasons video works so well for small businesses is that it builds trust and it builds it fast.
You can have all the likes and website traffic in the world, but if no one’s buying what you’re selling then what’s the point?
When potential customers can see your face, hear your voice and get a sense of your personality, it humanises your brand in a way no photo or block of text ever could. It’s real, it’s authentic and it’s relatable.
Video creates a connection that makes people feel like they know you, and in a world where trust dictates buying decisions, that connection is what turns merely curious viewers into loyal customers.
- It’s never been easier or more affordable to make great videos
Video marketing sounds expensive. Lights, cameras, editing software- it all adds up, but it’s different now.
Even without a professional setup to hand, you don’t need a Hollywood budget or a film degree to make great video content. Thanks to smartphones that shoot in HD (even 4K) and affordable editing tools, you can create polished, effective videos without spending a fortune.
All you need is a good idea, a little creativity and someone to help you bring it to life.
And if you do want a professional touch? Working with incredible video marketing agencies (*cough cough* like ourselves) can help you get the most out of your budget.
- It’s versatile and works everywhere
You can use video just about everywhere.
Post it on your social media, add it into your emails, put it on your website, turn it into a blog post or use clips in your ads. One well-made video can work for you in numerous different places, saving you time, work and optimising your investment into it.
One video = multiple touchpoints = smart marketing.
Video is how people consume content now.
Your future customers are already out there, watching stories, swiping through reels and looking for businesses they can trust and relate to. That could be your content they’re watching.
The best part is that you don’t have to do it alone. We help small businesses create smart, affordable and scroll-stopping video content that guarantees results. Whether you want to dip your toe in or go all in, we’ll guide you every step of the way.
Let’s turn your small business into a big deal with video.